KoMarketing Associates

AUGUST 2, 2018

White is the author of “Email Marketing Rules” and Research Director at Litmus , a web-based email building, testing, and analytics platform that helps more than 250,000 marketers create better subscriber experiences. He has written more than 3,000 posts and articles about email marketing trends and best practices.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Liveintent

NOVEMBER 29, 2022

LiveIntent’s Identity Enrichment app helps brands enrich customer records with high-quality data and reduce duplicate CRM records,” said Mano Pillai, Chief Product Officer at LiveIntent. Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Comments on the News. Like Salesforce on Facebook.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Customer Experience Matrix

OCTOBER 24, 2014

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. This helps users understand the model and suggests criteria for targeting increased marketing investment.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” This lets it build separate campaigns to serve different creative to companies in different stages. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Zoominfo

NOVEMBER 22, 2019

Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. You can break out different personas in any combination you like; it’s helpful to start with a few personas such as the ones below and expand from there. How do you build a playbook?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. In some cases, marketing pros may provide helpful added information when salespeople are calling clients. Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Salesforce Marketing Cloud

JULY 6, 2023

But they do share something in common: a focus on the human relationship, the building block of sales. Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Get deals done, make customers successful, and help your company grow. Tyler builds the pitch from there.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Heinz Marketing

DECEMBER 9, 2021

Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Sales intelligence can be used by both marketing and sales teams and can be especially helpful when combined with other data sources. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Webbiquity

MARCH 12, 2019

But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. We see a big push towards using AI and chatbots to help customers. Engage, Inc.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Salesforce Marketing Cloud

JUNE 28, 2022

August Scott is the manager of Physical Security Technology Systems, where she leads a team responsible for the deployment, maintenance, and administration of all Salesforce.com global security systems. By the time she’d entered “trans,” an article had popped up to help her navigate her transition in the workplace.

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. to build personas by analyzing a sample of your existing customers. Users create the marketing messages, helped by Mariana’s suggestions for which topics would interest each persona.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. The same principles apply to Content Selling.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

DECEMBER 1, 2014

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. businesses and their attributes.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

ViewPoint

DECEMBER 17, 2013

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Customer Experience Matrix

NOVEMBER 28, 2015

The "what" is pretty simple: it builds a large number of models in a fully automated fashion. Modern Analytics has staff to help with that, but it can still be a substantial task. A six-processor machine working with 100,000 large records might take 2 to 40 minutes to build each model and score all records in 30 seconds per model.**

Analytics 120

Analytics API Work Management Salesforce.com 120

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. These are used mostly to help assess data quality and to profile new inputs.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Launch Marketing

JANUARY 11, 2019

As the company continued to grow rapidly, they needed help understanding, building out and implementing their marketing automation solution to support demand gen needs and ensure sales and marketing alignment. Their knowledge, responsiveness and helpful guidance was extremely valuable in setting us up for long term success.”.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Customer Experience Matrix

AUGUST 6, 2013

More important, RightWave clients are more likely to actually run sophisticated programs because the RightWave staff will build them without the clients needing to learn how. RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Emails are delivered through ExactTarget. There are no real multi-step campaigns, however. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

DiscoverOrg

AUGUST 14, 2018

Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. Your executive team will gladly help you find answers! Key to any account-based approach is building a sales lead pipeline. How do you build a playbook? Our advice?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Crimson Marketing

MAY 13, 2015

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. That’s where marketing technologists are particularly helpful as an integral part of the team.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Biznology

JUNE 6, 2018

According to Salesforce.com , 92% of customer interactions happen on the phone. And most call tracking vendors don’t (and realistically won’t) build connections to hundreds of proprietary CRMs. These will help dedupe repeat calls by recognizing the original caller. One vendor already building a chat-based hub is Podium.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Tomorrow People

APRIL 12, 2013

As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Say you write a really interesting and popular post – why not build a content distribution campaign around it? You should be able to build campaigns around anything you want. Real Analytics. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Say you write a really interesting and popular post – why not build a content distribution campaign around it? You should be able to build campaigns around anything you want. Real Analytics. CRM Integration. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Users can build HTML emails, Web pages and multi-page microsites. The same rule-building interface is used for content selection rules, segmentation queries, and lead scoring.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 6Sense uses this to build company and individual-level predictive models.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

DiscoverOrg

AUGUST 14, 2018

Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. Your executive team will gladly help you find answers! Key to any account-based approach is building a sales lead pipeline. How do you build a playbook? Our advice?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Heinz Marketing

NOVEMBER 8, 2018

I really don’t stay calm, but focusing on the customer and then revenue growth usually helps me stay focused. Hubspot, Salesforce.com , Salesloft, LinkedIn Navigator, Conga and Quip for collaboration. Name some supportive people who help make it possible to do what you do best? How do you keep yourself calm and/or focused?

CMO 70

CMO Work Management Salesforce.com Marketing Management 70

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - But that leaves a lot of questions unanswered.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120