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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. 8 Lessons for Building A Company People Enjoy Working For By Patty McChord Video Source: TED Patty McChord has had her hand in product culture creation for the past 14 years.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience. It’s the first step in the customer journey.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. 2 Can you build upon any attention earned by hopping on this social trend?

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Video: Why B2B Companies Have a Content Marketing Advantage

Contently

Suddenly, every marketer wanted to “go viral,” although none of them wanted to spend more then $5,000 to do it. Marketers also came to believe that content marketing was way easier for the “exciting” B2C brands compared to the “boring” B2B companies. Episode 4: Building a Killer Channel Strategy. ?.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. When you understand your site’s organic traffic and how likely it is to rank, you’re more equipped to build your brand and create a website that encourages your audience to engage.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Brand Building to Familiar Faces The formula is proven and it’s simple.