Navigate the Channel

JUNE 27, 2023

In general, your customers are likely to buy from you for one of three reasons. Each of the following three reasons-to-buy has distinctive strategies linked to those conscious and subconscious influences you can implement to help advance your sales and form meaningful connections with your customers. Our products are less expensive!

Buy 65

Buy B2B B2B Sales Trust Marketing 65

KoMarketing Associates

AUGUST 5, 2015

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Trust is a core component of a successful search engine optimization initiative as well. Here are 18 ways you can build trust in your online network.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Strategic-IC

JANUARY 13, 2021

Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. Let’s keep imagining. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Marketing Insider Group

JULY 28, 2020

So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health crisis.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Today’s B2B buyers trust people, not brands. Don’t get me wrong. Choosing the Right Platform.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy.

Linkedin 98

Linkedin Personalization Branding Brand Identity 98

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Today’s B2B buyers trust people, not brands.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. 62% feel uncomfortable with how companies use their personal/business information. 45% are unsure about how companies use their data. To build trust, be transparent with how you collect and manage customer data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

EveryoneSocial

OCTOBER 20, 2020

There’s no better way to put social media to work for your company, brand, and personal career development than with employee advocacy. With 98% of employees already on social media and most likely posting about their company, it only makes sense to empower them with a centralized platform such as EveryoneSocial. Weber Shandwick ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. A Step-by-Step Guide for Integrating LinkedIn with the ML Platform We’ve made the integration with the LinkedIn Ads API simple and easy for clients running media with both Madison Logic AND LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Madison Logic

SEPTEMBER 14, 2023

According to LinkedIn’s 95/5 rule , only 5% of your target accounts are in-market, which means that 95% of accounts aren’t ready to buy just yet. Creating awareness and trust with the 95% of buyers not ready to buy requires a long-term approach that focuses on building relationships and establishing trust for your brand.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Marketing Insider Group

MARCH 17, 2021

With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. However, there are three critical drivers in buying decisions. Content marketing allows them to showcase their expertise, building customer trust and industry authority.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

6sense

FEBRUARY 10, 2022

So your B2B organization has a solution that’s a perfect fit for hundreds, or thousands — or ideally, tens of thousands — of companies out there, and you want to tell the world all about it. Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. Sounds like a plan.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Video uploads have increased by 263.4% Video Marketing Best Practices 20.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

AUGUST 12, 2020

If you build it, he will come” is the actual quote. But everyone I know cites it as, “If you build it, they will come.” As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. That’s just one part of building a tribe. Again, analytics can help.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. The brand was quickly called out on X (formally Twitter) and LinkedIn for going against the brand values of its clients.

Youtube 105

Youtube Advertisements Advertising Branding 105

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. It’s a place to make connections and build customer trust and loyalty.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Ever noticed how you trust someone more when they truly hear you out?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Writing on the Web

SEPTEMBER 23, 2010

How good is your “trust-building?&# Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I don’t think enough of you do a good job of trust building. Share this on LinkedIn.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Ultimately, having marketing campaigns on multiple channels will be vital to building trust and credibility with customers.

Privacy Policies 339

Privacy Policies Branding Brand Identity Multi-Channel 339

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. Building the relationship involves trust and respect.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. What is inbound sales?

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Hubspot

MAY 19, 2020

In recent years we've seen consumers flock to the companies that offer the best customer experience. But if the importance of customer experience seems obvious to us as consumers, it begs the question: why is the buying experience for B2B companies still so bad? At HubSpot, we're on a mission to debunk those myths.

Account Based Marketing 93

Account Based Marketing ABM Buy Enterprise Management 93

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. Since going remote it’s become even more important to connect as much as possible to keep lines of communication open and to build trust especially for our new hires.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Branding 143

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. Then they can drive demand for the product to boost company revenue. Quick Takeaways. Source: Drift.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136