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The 15 Best Special-Purpose SEO Tools

Webbiquity

This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 1) Google Search Console. Google Review Count:  600. Google Review Count:  290. Google Review Count:  282. Google Review Count:  210.

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From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

List 61

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Can the business finish this sentence: “Only we …” Information density analysis. And the only way to change culture is through education at the top that results in sponsorship.

Build 89

How to Build a Successful Content Marketing Campaign

bizible

They need to attract the right people, the people who care about what your business offers. Before you can discover your target audience, you have to know your business inside and out. good way to start figuring this out is to ask what problem your business solves. Are there more specific problems your business is especially good at solving? Analyze the Competition.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Engage and educate them. What are the business and. business success online.

Spending more time on SEO than adding value to Google?

Biznology

asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean?

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” AmEx Open Forum Example: Help Small Businesses Do More Business.

Plan 127

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. January 20, 2014.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Engage and educate them. What are the business and. business success online.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. New School: Design and Build for a Visual World. New School: Got a Story?

Why Google Glass Will Fail

Webbiquity

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. First, anyone who’s not self-conscious about having a Bluetooth headset protruding from their ear is unlikely to be concerned with how they look wearing Google Glass. …or half empty?

15 Educational SEO Charts and Diagrams

Hubspot

While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts. To help you get a handle on it, we've aggregated some helpful visual aids so you can start to understand how SEO can be helpful in your business' marketing strategy. 15 Educational SEO Diagrams. 1.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Maybe it was one that made you stop and think. To all of them.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Engage and educate them. What are the business and. business success online.

How to Build an Email Newsletter that Wins Business

Hinge Marketing

” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. What impact is this going to have on their business? People are often too busy to take initiative on their own — but if you ask, they ’ ll tell. This will build trust.”

How Content Marketing Helped Make Google the Most Attractive Employer in the World

Contently

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences. Google has a fondness for slogans.

Spot 30

Google Plus Hangouts for Business: Customer Contact on Steroids

WindMill Networking

Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City. Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. Let’s start with an overview of the features and variations of Google+ Hangouts. Later, Google Plus added  Hangouts On Air (HOAs).

How to Build Strong Brand Storytelling From the Inside Out

B2B Marketing Insider

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. It’s Not You, It’s Me.

10 of the Best Podcasts About Business and Management

Hubspot

We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. Since the majority of podcasts are light in tone and conversational in structure, they make it easy to explore business challenges and trends from multiple perspectives. Former U.S.

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

Junta 42

This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike. This week’s show. robert_rose Click To Tweet.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. There is even a rare occasion when an outstanding article makes the cut and is published on Harvard Business Review , where I get still more engagement. By Mark W. Schaefer.

5 Ways to Get Student Reviews Seen via Higher-Education Social Media

Fathom

Whether it’s a quick comment written directly on Facebook, Twitter or Google+, or a link to a review composed on an external site, encourage your student body to tag their reviews using a custom hashtag (“your school’s name” + “reviews” should do the trick). Build out a pin board for sharing student-generated pictures. Higher Education Social Media education industry student reviews

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. While YouTube is the second largest search engine, Google is the first.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

Everything You Should Know to Prepare For Google+ in 2014

Fathom

Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Google+ profile is required for nearly everything.  Google Hangout requires a Google+ account.

Almost everything I knew about starting a business was wrong

grow - Practical Marketing Solutions

” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down. Here is what I thought you needed to be successful in business: Experience. Relevant business education.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy. Rossotti.

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Be sure to build-in the opportunity for improvisation. If you have business goals, you have business goals. We sure love Google juice and we want more, more, more. To appease Google, we have a long list of rules for our content format and style. Creativity

Rules 59

How Does Continuing Education (CE) Help Your Professional Services Firm?

Hinge Marketing

Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. What exactly is continuing education? Depending on your industry, some professional associations require members to obtain a certain number of Continuing Education Credits, or CEUs. On Google+ or LinkedIn? What are they?

How to Build an All-Star Mobile Force

Modern B2B Marketing

Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Here are 6 things to look for when assembling your all-star mobile force: How to Build (and Keep) Your Mobile Force. 1. Now here’s the business challenge we need to solve. ” 5.

PPC 35

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Three Paid List-Building Strategies. First, nail the basics. AdWords.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Two Guides to Business Blogging Benefits.

How to Build a Keyword Strategy That Turbo-charges Your School's SEO

Hubspot

The process may seem daunting, but building an effective SEO strategy for schools doesn’t have to be as difficult or time-consuming as you might imagine. Google. For schools, step one of building an effective keyword strategy is typically pretty clear. Take this baseline audience, flush out a little more detail by building student personas , and you're on to step 2.

Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool

Vertical Response

No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. But what if you could use Google+ Hangouts to not only virtually ‘chill’ with friends, but use it as an innovative marketing tool? Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Have you hosted or attended a Google+ Hangout? Wanna hangout?

15 Business Books Every Aspiring Entrepreneur Should Read

Hubspot

No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Proactive learning like this can change the way you think, improve the way you work, and transform the meaning of success for you and your business. 11) Creativity, Inc.:

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Three years from now, a lot of people in the content marketing business will be out of jobs. 2. One of the most powerful mantras in this digital space is to never build your house on rented land. This means we will be optimizing for Facebook — as well as Google  — instead of optimizing for people. By Mark Schaefer. More Snapchat! More podcasts! Well, OK. Seriously.

Trends 108

What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Building and maintaining a hearty online network is key.

Rethinking Referral Marketing: Build Out Your Visibility

Hinge Marketing

You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. But now comes the hard part: building it out and keeping it up. SEE ALSO: Rethinking Referral Marketing: Build Your Professional Network. Congratulations! How can you go about this?