Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), But a content calendar is designed to help keep your company or business organized while you connect with customers and prospects online.

Ad Building 65

Ad Building Tips Content Social Media 65

Hubspot

SEPTEMBER 25, 2018

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Note: These are purely predictions that are not based on any information from Facebook or Oculus.

Facebook 69

Facebook Privacy Distribution Training 69

The Marketing Blender

NOVEMBER 11, 2022

9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. You need to build relationships with other businesses, influencers, and customers in order to create a solid foundation for your company. Join a Business Networking Group . Our Services. .

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Focus on building value for customers over driving sales. That way, they’ll be more likely to engage with your business regularly.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Build upon your networking skills. Develop an eye for design.

Social Media 308

Social Media Work Management Marketing Management Media 308

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team. Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI? You’re able to reach more prospective or existing customers and home in on your messaging to realize your key business objectives. However, where do you start?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Define your target audience. Custom Audiences.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. She also teaches online courses on how to start and scale e-commerce businesses.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Learning which specific Facebook groups or communities can unlock new channels for you.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

SpotMe Blog

NOVEMBER 15, 2021

The event industry is changing at a rapid pace. There are currently over 300 event technology companies in existence, but Metrailler believes that “90-95% of corporate events are still happening on Zoom.” . If you didn’t have the chance to join the event, you can watch the session on-demand here. .

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Martech

JANUARY 16, 2024

Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year. Google is requiring political ads using significant AI content to have warning labels like: “This image does not depict real events.” This image does not depict real events.”

Marketing AI 114

Marketing AI Paid Search Agency Companies Amazon 114

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Onalytica B2B

APRIL 26, 2018

The event was a resounding success without an empty seat in sight; attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas. This is a really great tip when working with influencers around events. 3) Target more, smaller influencers.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Valasys

JULY 24, 2023

The digital world is constantly shifting, making it difficult for business owners to keep up and stay ahead of the competition. Video marketing provides businesses with a powerful, engaging tool to promote their products or services and increase overall success. However, it can be daunting to undertake without understanding the basics.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Meta (Facebook).

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. At all times, remember why your business exists.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. The crowds and mindless business card exchange ritual are gone. 7 examples of events gone virtual and how teamlancing can help.

Content 88

Content Sample Class Storytelling 88

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Global events have caused most of the world’s population to be movement-restricted and remote-working. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. That number was reached and surpassed in 2020. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

EveryoneSocial

DECEMBER 19, 2022

There’s plenty of data out there that illustrates the impact a thought leadership strategy has on business. 63% of buyers say thought leadership is important in providing proof that an organization genuinely understands or can solve specific business challenges. Build their own personal brands. Save Your Spot →.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Twitter (now X) has lost much of its business audience and interest from B2B companies.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” Download our free B2B Marketer’s Guide to Event Marketing eBook to increase the success of your next customer-facing event! One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

DECEMBER 28, 2021

As freelance business professionals, we’re responsible for the multiple facets of building a business. From sales and business development to bookkeeping and formulating automated processes —entrepreneurs make the journey look fun on social media, but we know it comes with a lot of hard, intentional work.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

MARCH 10, 2020

When searching for a local business, this approach and process isn't unique. In fact, 90% of consumers used the internet to find a local business in the last year. That's why, as marketers, our businesses have to show up when people are searching for local companies online. This is especially true for local businesses.

Promotion 95

Promotion Business Loyalty Hubspot 95

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples: YouTube Live, Facebook Live, Twitch and UStream.

Social Media 145

Social Media Social Marketing Media Curation 145

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194