KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. Approximately 60% of the “most successful” respondents have a documented plan in existence as well, suggesting that this tactic pays off.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

SEPTEMBER 22, 2020

Making a decision to allocate budget for long term improvement can be a tough call. Business leaders know they need to bring in new technology or train the team on an alternative way of working. In the face of the COVID-19 pandemic, reinvesting in more effective, efficient ways of working has become a much more obvious choice.

Training 316

Training Allocation Customer Satisfaction Work Management 316

Litmus

NOVEMBER 19, 2020

November’s Litmus Live Day provided insights on not only selecting the platform that best fits your needs but also real-world perspectives on organizing project work and documentation, identifying the “why” to move platforms, and helpful tips on managing questions and ideas.

Work Management 68

Work Management Marketing Automation Services Marketing Management Organization 68

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Work Management 52

Work Management Marketing Management Budget Programs Marketing AI 52

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Contently

MARCH 16, 2023

Let’s look at how you can create better workflows in your organization. Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. A good content writer will produce work developed with well-defined goals.

Efficiency 136

Efficiency Design SME Budget Programs 136

Litmus

NOVEMBER 12, 2020

And while this can seem a daunting task at the beginning, organization and communication are keys to smooth migration success. Plus, find out ways to help anticipate the unknown, making the project work in more ways than one. That’s why we’re focusing our November Litmus Live Day on these strategies to succeed.

Organization 73

Organization Peer-to-peer Work Management Marketing Management 73

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Martech

SEPTEMBER 23, 2022

Do you take the time to run a thorough selection process, or do you find the first one that fits your ‘right now’ need and your budget and push ‘buy’? Dig deeper: Three ways to organize your martech stack. Once the working group is selected, it’s time to articulate the problems and desired outcomes.

Work Management 114

Work Management Marketing Management Ad Building Budget Programs 114

Martech

MARCH 14, 2022

The pandemic provoked a noticeable acceleration of digital technology usage , especially the cloud, for things like remote work, online purchasing, operations, and business decision-making. There are many possible reasons for this budget challenge. Don’t be a martech hyper-consumer. You’ll thank me later, I promise.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Heinz Marketing

MARCH 28, 2023

Document buying signals they are looking out for, and document pain points they are hearing. This is useful information for documenting your buying committee and personas. Document and test your findings Document your ICP definition with all the firmographic and technographic data you collected above.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Business Validation 105

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

Work Management 92

Work Management Digital Asset Management Enterprise Management Marketing Management 92

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. Optimize budget and resource allocation.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. There’s more to it.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. What manual work is involved in training your genAI? Most organizations have not had the time or the inclination to properly attach metadata.

Digital Asset Management 114

Digital Asset Management Work Management Marketing AI Marketing Management 114

Seismic

JANUARY 18, 2024

In my role, I am fortunate to work closely with clients who are new to enablement and new to Seismic. While their enablement efforts are unique, both organizations clearly understand the importance of change management in ensuring a thorough, scalable, and successful roll-out of Seismic.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. How can they argue for the budget they need, or ensure they are aligned with larger business goals? Almost every marketing strategy starts here, so it’s likely you already have this information documented. The good news?

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

SmartBug Media

NOVEMBER 17, 2023

But too often, organizations add new tech without considering the long-term implications, overloading the business with tools that don’t work for their needs. Account for the budget. Walk into the process with a budget range in mind, but be prepared to adjust once you understand the full scope of your project.

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Martech

NOVEMBER 1, 2021

Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. Those aren’t the only type of factors; the type of organization is also crucial. Budgeting requirements vary between each type of organization.

Budget Programs 118

Budget Programs Work Management Marketing Management Contingency Planning 118

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Note: rarely, if ever, will one organization employ every one of these features.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Marketing Insider Group

DECEMBER 11, 2019

If you want your team to be – essential, in fact – that everyone on your team are working towards clearly defined goals. A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. Everyone is busy with lots of work to do. Start With Your High-Level Goals.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Marketing Insider Group

AUGUST 25, 2020

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. Whatever the project and team, there will almost always be friction when people come together to work towards a common goal for the first time.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Schubert B2B

JUNE 22, 2023

After you have defined your goal and budget, set a deadline, and come up with a list of potential candidates, schedule a consultation call or meeting with each one of them. Hiring a skilled B2B marketing consultant could be the key to unlocking new sales opportunities and boosting the performance of your organization.

Consulting 62

Consulting B2B Marketing B2B Business 62

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Companies do event marketing because it works. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Zoominfo

MARCH 9, 2020

Be prepared to work from home. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into the issue of employees working from home as a result to the coronavirus outbreak. Call the doctor if you have flu-like symptoms. reacts to the coronavirus outbreak.

Work Management 130

Work Management Paid Search Agency Zoominfo Resource Management 130

Webbiquity

NOVEMBER 3, 2020

There’s almost always more important, creative work that needs doing—like communicating with customers or walking a client through a new service. Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs. Optimize Your Working Space.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Martech

OCTOBER 26, 2023

I remember working at an enterprise software company and being invited to a meeting by a colleague. However, it is worth noting that it is the number one tool being replaced by organizations. It is typically one of the biggest line items in any CMO’s budget. Get MarTech! In your inbox.

Enterprise Management 119

Enterprise Management Marketing Automation Services Budget Programs Gartner 119

Webbiquity

NOVEMBER 12, 2018

Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017. Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? What Others Are Saying.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. The outline should be casual yet informative, formatted for editing in a Word document. You are a data analyst.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

The Lead Agency

MAY 10, 2016

This can be done through paid advertising, organic search engine optimisation, or a combination of both. Here are a few things to consider when you’re allocating your next Search Marketing budget. Well-documented research claims that 86% of people trust organic listings as opposed to advertised listings [Unbounce, 2012].

Advertising Agencies 59

Advertising Agencies Allocation Organization Advertisements 59

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Will marketing tech budgets grow in 2023? If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117