eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Golden Spiral

NOVEMBER 7, 2022

Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Fitness megabrand Peloton is making the marketing cut. What might happen if you pull back too far: You will lose mindshare of your existing market.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Rather, the new quote should be “Simple is as simple does.”.

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Planning Marketing Plans Content Marketing Tips 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Full Circle Insights

SEPTEMBER 12, 2022

By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. ABM requires marketing and sales to be in alignment. If you’re going to invest in ABM, you need to be sure your efforts lead to success.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Biznology

SEPTEMBER 22, 2014

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Terminus

JUNE 15, 2021

It’s been a big year for Terminus already – from our $90M Series C , to major platform innovations, we’ve been hard at work building the go-to-market platform of the future for our customers. Demand for Terminus’ leading go-to-market platform continues to accelerate. 2020 was a record year for this team.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Madison Logic

AUGUST 26, 2020

Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Biznology

MAY 25, 2015

Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. source: Digital Marketing Philippines). source: Digital Marketing Philippines). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Exo B2B

MARCH 29, 2018

Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Marketing Insider Group

OCTOBER 13, 2015

As marketing executives, why is tying revenue to marketing spend so difficult? It’s tough to track who’s done what and when between marketing and sales for that long of time, much less understand what impact it had on contributing to revenue. 97% see a dramatic increase in the breadth of marketing skills needed.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Markempa

AUGUST 12, 2021

Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. leads) but not enough towards progression. Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

EMagine B2B Blog

JUNE 11, 2013

This leads to the question: just how impactful is mobile technology in our lives? According to Forrester Research mobile marketing spending will quadruple in five years, rising from $26 million in 2009 to $106 million in 2014. In the lives of our B2B companies?

Paid Search Agency 40

Paid Search Agency Companies B2B Forrester 40

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Valasys

AUGUST 13, 2019

The companies should optimize the skills of sales representatives to ensure that they are acquainted with the latest practices in the market & are prepared to transcend it in the forms of optimized sales revenues. Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. .

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. However, this data is not limited to who our leads are.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : Forrester Research.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Online Marketing Institute

NOVEMBER 1, 2010

" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Seismic

JULY 25, 2019

Seismic commissioned Forrester Consulting on a July 2019 study [1]. And what lessons are instructive for future trends in sales and marketing? The full 13-page study will be released on August 20th during a free webinar featuring Forrester Principal Analyst Mary Shea. This leads to time drains on both sides of the equation.

Forrester 65

Forrester Studies Personalization Stats 65

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. SmartInsights) Leading marketers are 1.6

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

KoMarketing Associates

NOVEMBER 10, 2021

LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. B2B marketers report 80% of their social media leads come from LinkedIn, and 40% say LinkedIn is the most effective channel for driving leads. . Even better, it’s incredibly effective. The good news?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. 08, 2010 4) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

OCTOBER 11, 2010

Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Full Circle Insights

DECEMBER 13, 2021

Different attribution models provide insight on how well campaigns are performing in terms of the marketing strategy. Campaign attribution is critical in that it lets you analyze campaign effectiveness, identify winning campaigns and allocate marketing spend accordingly. Funnel Metrics: The Key to Process Efficiency.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Madison Logic

JULY 26, 2023

Forrester finds that most companies fail with their pilot campaigns by not indicating an end, making it difficult to assess its lessons and create a business case for full deployment. Forrester recommends a pilot not exceeding six months with a defined and limited scope for the greatest success.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

ClearVoice

APRIL 10, 2023

Whether you’re looking to speed up the sales cycle, find new audiences, or warm leads more effectively, a content marketing strategy can help. Forrester ) Millennials aren’t the interns anymore. The most effective B2B marketers spend 39% of their total budget on content.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Full Circle Insights

AUGUST 17, 2022

Marketers can monitor performance on dashboards and generate reports to defend marketing spend and optimize marketing budgets for greater efficiency.”. Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

Full Circle Insights 52

Full Circle Insights Marketing Budget Marketing Management Marketing Automation Services 52

Full Circle Insights

SEPTEMBER 23, 2022

Intent data providers made account-based marketing (ABM) strategies practical to use at scale. It didn’t take long after that for the ABM approach to quickly become the go-to strategy for B2B marketers. The Forrester B2B Revenue Waterfall provides an excellent framework for ABM. Save this eBook for later.

Account Based Marketing 59

Account Based Marketing ABM Full Circle Insights Top of Funnel 59

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Biznology

JULY 28, 2016

Year after year, events and trade shows clock in as the single largest line item in B2B budgets. 20% on average, according to Forrester. I’ve seen companies that devote as much as 60% of their spend to face to face. Events are also at the top of the heap based on lead generation effectiveness. Okay, so you are convinced.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Are you relying on organic traffic growth to meet key KPIs like leads or sales? Where does SEO fit in?

Budget Programs 116

Budget Programs Spending Paid Search Agency Marketing Budget 116

The ROI Guy

MAY 4, 2006

Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1]

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40