Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Biznology

MAY 25, 2015

Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. 63% of search engine optimization marketers believe search engine ranking will be more important this year. source: eMarketer ). source: Digital Marketing Philippines). source: Forrester ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Exo B2B

MARCH 29, 2018

Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. SmartInsights) Leading marketers are 1.6

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122