Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.   Why?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Why is Google Scared and What it means for B2B Marketing!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. It’s an odd dynamic I see in play today – Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

Service 100

Service BtoB Digg Amazon 100

Marketing-Gimbal

JUNE 12, 2009

BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·. Tags: Branding Demand Generation Marketing Social Networking.

Social Media 40

Social Media BtoB Media Demand Generation 40

EMagine B2B Blog

JULY 27, 2009

B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009. Tags: B2B Web Strategy Internet Marketing.

Social Media 40

Social Media BtoB Media Internet Marketing 40

Buzz Marketing for Technology

JANUARY 26, 2010

The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Think that sounds like the future years from now? Think again – it happened to me last week!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Related posts: 4 Time-Saving Tips for Social Media Marketing. The company, Marchex Inc., Twitter: the little bird that grew up strong.

Tips 100

Tips Ning BtoB Digg 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." Ardath, thanks for the tag. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

MLT Creative

DECEMBER 2, 2011

December 7, TAG’s Mastering the Wizardry of Content Distribution Atlanta, GA: How does all this content mysteriously appear on your TV, laptop tablet or phone? Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. This event provides the perfect, yet casual venue for networking, great food, and company.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Webbiquity

FEBRUARY 14, 2010

Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Share it on StumbleUpon. Tweet This!

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Integrated Social Media Tracking Using Marketing Automation - Modern B2B Marketing , July 28, 2009. Social media’s impact on web forms and landing pages - B2B Lead Generation Blog , July 24, 2009. Social Media (137).

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. Emerson Process Experts was born.

BtoB 50

BtoB B2B B to B Blogger 50

markempa

AUGUST 16, 2006

« E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper | Main | Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books » Article: Why Most B2B Websites Fail To Convert Sales Leads Check out a new article that I wrote for RainToday , called “ Why Most B2B Web Sites Fail to Convert Sales Leads.”

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing. Why is it important? Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And, Im even getting a cool t-shirt to boot. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

MLT Creative

JANUARY 20, 2012

Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. As a paid/owned/earned media model becomes the norm, expect more content marketing, data analysis and marketing automation across all platforms, experts note. BtoB Magazine.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 14, 2010

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Marketers are using social media to gain competitive advantage – make sure you are too. BarbraGago : Enter into social media as a peer.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

markempa

MAY 13, 2007

The CEOs who cower to the will of their investors, boards, analysts and media? The media who criticize leaders for thinking long-term? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So whos to blame? The investors who applaud short-term returns in their portfolio? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

SEPTEMBER 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What are the issues that marketers are facing in event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120