BtoB Media Tagging Web 2.0 
Buzz Marketing for Technology
FEBRUARY 18, 2010
Social Media speeds Onboarding I am officially up and running now in my. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Avaya makes Business Communications more Social It’s a very exciting day for me here at.
Marketing Insider Group
SEPTEMBER 2, 2010
Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
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Marketing Insider Group
SEPTEMBER 2, 2010
Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. I am referring to optimizing customer engagement in B2B marketing.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.
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