markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Paul Gillin

DECEMBER 12, 2013

From an SEO perspective, they do a lot of things wrong. Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Repackage (BtoB magazine). A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

BtoBonline:E-mail, telemarketing garner highest direct marketing response rates FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Each discipline is vital to the success of the company and they must work together as team. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Just 59% of companies now measure customer engagement; 36% do not. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

KoMarketing Associates

OCTOBER 30, 2012

Peanut ( Rachel’s calico cat): Persnickety Peanut prefers the company of Rachel’s mother and will only tolerate petting in two places: on her nose and on the top of her head. Although Peanut is technically an indoor cat, she once escaped to the great outdoors and returned with several claws from another cat in her back.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. I can’t imagine a flight without two or three of these in my bag to ensure an interesting trip. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine.

Course 48

Course Conference BtoB Tools 48

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

AUGUST 16, 2006

« E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper | Main | Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books » Article: Why Most B2B Websites Fail To Convert Sales Leads Check out a new article that I wrote for RainToday , called “ Why Most B2B Web Sites Fail to Convert Sales Leads.”

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

EMagine B2B Blog

JANUARY 3, 2013

They translated the positioning of our company (not your typical telecom service provider) into a striking visual design. “Emagine did a wonderful job for me at Akorri for multiple projects including web site design, content management, and SEO/PPC strategies. Product Marketing Manager at NetApp, Greater Boston Area.

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Industrial Marketing Today

AUGUST 17, 2010

However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

AUGUST 23, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

MLT Creative

JANUARY 20, 2012

Large websites face unique SEO problems. Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. Properly segregating the workforce is one way to ensure that maximum SEO efficiency. BtoB Magazine. DanZarrella.com.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120