KoMarketing Associates

JUNE 6, 2013

The conference breaks out into two separate tracks for sales and marketing professionals, coming together to highlight the latest BtoB research and keynote sessions. According to the conference overview, this four day event will expand beyond B2B and also include case studies and in-depth analysis in B2C marketing as well.

Conference 120

Conference B2B Marketing Planning B2B 120

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. 500/5000 Deloitte Fast 500 E&Y Entrepreneur of the Year BtoB Magazine Top Agency CNN’s “Coolest Gadgets of the Year” Crain’s 40 Under 40.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. But in either case its a big number.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Buzz Marketing for Technology

DECEMBER 8, 2010

2% of fans return to a fan page and in some cases it’s more like.02% I did a Reputation study on this topic two years ago and it proved how many companies lack the infrastructure then – we have come a long way since but do you really have a process to react quickly? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

The ROI Guy

JUNE 22, 2010

These interactive white papers ask a few simple profile and opportunity questions, and then intelligently combine qualitative content such as relevant situational analysis, case studies and next steps with personalized quantitative savings and value assessment– all to create completely relevant and compelling content for the buyer.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation. the highest level reported on the question.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Digital B2B Marketing

MAY 22, 2012

White papers are by far the most likely format to be shared (70%), followed by case studies. Nearly half (47%) prefer text or narrative content formats while only 33% prefer more visual content formats. Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

MLT Creative

NOVEMBER 1, 2011

Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy. November 7-11, Digital Atlanta 2011. Novemeber 10, Digital Cream Singapore.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

The ROI Guy

JANUARY 25, 2011

Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. Traditional sales. Learn More.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

The ROI Guy

MAY 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. ► August (22) ► July (3) ► June (13) ▼ May (11) Do ROI / TCO business cases make sense for IT Exec. Provocation-Based Selling: Loosening the Status-Qu. VDI can save you big!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 8, 2006

Soft benefits are less easy to quantify and rely on in a business case. We typically only include 10-40% of these indirect benefits in order to create a more reliable – take it to the bank – business case. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Anything Goes Marketing

OCTOBER 8, 2006

Tags: btobonline , revivio , integrated marketing , b2b marketing , btob marketing.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

ViewPoint

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. So education campaigns are underway.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs. Where are they going?

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

The Business Case for Server Virtualization Alinean estimates that implementing server virtualization can address this rising cost of ownership issue by: 1. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. In all cases, however, email from senders in the top quintile (those using the best practices) significantly outperformed those in the bottom quintile. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. ” Or, “Can you be a part of this talk track and case study, or a blog post we’re writing?” Welcome to the show, Kris. Kris: Thanks for having me, Lee.

B2B Marketing 100

B2B Marketing B2B Ideal Customer Profiles Work Management 100

Anything Goes Marketing

MAY 17, 2009

sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100