Trade Press Services Newsletter

APRIL 4, 2024

Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. To captivate and engage the audience, focus on storytelling. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. If you’re new to employer branding, today’s blog post is for you. What is an employer brand? Why is employer branding important? Let’s get into it!

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Marketing Insider Group

SEPTEMBER 29, 2020

Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. The post Content Marketing Examples: The Best Company Blogs from Lesser-known Brands appeared first on Marketing Insider Group. Four Seasons Magazine.

Paid Search Agency 359

Paid Search Agency Work Management Marketing Management Examples 359

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Heinz Marketing

APRIL 27, 2022

In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. What is Personal Branding? Your brand is your reputation, especially as many individuals express this to be the foundation of their career. .

Personalization 109

Personalization Brand Identity Branding Peer-to-peer 109

Marketing Insider Group

JULY 6, 2020

If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Make sure to share with your customers and clients too. Speaking of your website, you should have clear social media icons linking to your business profiles. Raising your brand profile.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. Immediately, the content was a hit.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Three Ingredients for Brand Narratives. And it didn’t work.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Zoominfo

JUNE 6, 2022

As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. A focus on branding. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. What is an Employer Brand? What do they have in common?

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Engagio

SEPTEMBER 9, 2020

Leaders of the most iconic brands share an appreciation for the people that helped build them: “The competition to hire the best will increase in the years ahead. Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. Great teams are built with great people.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Present the problem or challenge the client is facing.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Contently

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 318

Social Media Social Marketing Planning Tips 318

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

The Customer

MAY 8, 2020

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do — the purpose — ultimately is to elevate the brand.”

Creativity 80

Creativity Ideal Customer Profiles Branding Brand Identity 80

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. But how powerful is it really , you ask?

Statistics 301

Statistics Video Marketing High Quality Lead Stats 301

SmartBug Media

JULY 28, 2023

Start by clearly defining your target audience and ideal customer profiles (ICPs). Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. This helps to differentiate your brand and create a strong selling point.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Contently

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The empathy marketing problem.

Ideal Customer Profiles 162

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 162

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

nDash

JUNE 22, 2022

If your brand wants to become a thought leader and attract more prospects to your website, I can help. But with my background working with brands like The Economist, I can help you create more in-depth copy that elevates your status. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

EveryoneSocial

MAY 19, 2020

Well known marketers and industry leaders are talking about it more and the increased need for brand empathy. Creating that connection of trust is even more challenging, audiences expect more from brands and their marketing materials. How do we define brand empathy? Brand Empathy Defined. Unfortunately no!

Brand Identity 101

Brand Identity Branding Buyer Personas Paid Search Agency 101

Litmus

SEPTEMBER 15, 2020

She used both historical and personal storytelling to help us understand why audiences might be resistant to or regretful about our ideas—and how we as marketers should change our narrative. And while this approach may be tricky for some brands or industries it’s something you can test and learn about. Write as if you were talking.

Ideal Customer Profiles 93

Ideal Customer Profiles Multi-Channel Outreach Touchpoints 93

Martech Advisor

NOVEMBER 5, 2019

This means we are competing in a global marketplace against brands both big and small. It used to be that large brands could simply throw more money at the problem, and win through frequency of engagement. Consumers are inundated with up to 4,000 to 10,000 brand messages each day. Learn More: Storytelling, and Rebranding.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

Markempa

AUGUST 19, 2021

Research them, their companies, and their clients or customers – markempa. Step 2: Focus — Research them, their companies, and their clients or customers. Do they work with companies that fit your ideal customer profile? my customers, audience). What’s in it for the people I influence?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Convince & Convert

OCTOBER 9, 2017

With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Over half of millennials are active users on Instagram.

Brand Identity 159

Brand Identity Branding B2B Work Management 159

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Chatbots will become a customer service standard and start replacing live agents more and more frequently as machine learning algorithms grow more complex and are able to emulate human beings with almost spooky accuracy.

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

Webbiquity

MARCH 10, 2020

Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

Sales Qualified Leads 313

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 313

Salesforce Marketing Cloud

AUGUST 31, 2022

Trust is the connective tissue between a brand and its customers. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. So talking about values has real purpose — it’s news that customers and prospects actually need. How values impact buying decisions.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 317

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 317

Zoominfo

MARCH 26, 2018

Put the customer before the product. Unfamiliar with the term “customer-centricity”? It means putting the customer at the center of every business decision, including product development and marketing. But, statistics show that a customer-centric approach is a better alternative. Leverage the power of brand storytelling.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Brandpoint

NOVEMBER 2, 2022

Business news is beating out traditional branding information in what’s important to a company’s stakeholders. Finding new ways to bring brand and business continuity to your company and clients is increasingly important. What was important to the consumer became important to the brand. ESG goes further.

Brand Identity 62

Brand Identity Branding Media Business 62

The Customer

FEBRUARY 17, 2021

A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWAChiatDay clients. This attitude is also encompassed in his top performing article in The Continuum , about “brand and demand” marketing. So, how did Kim finesse his own “brand story” – or POV about storytelling?

CMO 75

CMO Branding Brand Identity Storytelling 75

Salesforce Marketing Cloud

AUGUST 29, 2023

Throughout her career, she has shown a unique ability to connect with her audience on a personal level, delivering an innovative brand experience with each album, tour, and style change. You need to make different “tribes” of customers feel equally understood — and that’s exactly what keeps Swifties coming back for more. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Many of our clients come from four industries: financial services, B2B tech, healthcare, and travel and hospitality. Here are a few examples: Brand profiles. Novelty: The Storytelling Element Your Brain Craves.

Storytelling 216

Storytelling Content FAQ Ideal Customer Profiles 216

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Additionally, have them recite back some main points that the potential client addressed, as well as how your product can help.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60