brand Personalization Related Topics 
B2B Memes
JULY 22, 2013
Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. Personal vs. Corporate: Six New-Media Principles, No.
B2B Memes
NOVEMBER 20, 2011
world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands.
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B2B Memes
JULY 25, 2011
If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase.
B2B Memes
NOVEMBER 25, 2011
But in the social media world, they have an increasingly personal and direct connection to their readers. In the terms of commerce, journalists are becoming brands, potentially the equal of their employer’s corporate brand. Related posts: The Perils of Corporate-Personal Twitter Names. Dialogue vs.
B2B Memes
DECEMBER 15, 2011
For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism.
B2B Memes
JULY 22, 2011
When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding.
B2B Memes
JUNE 30, 2011
Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. But Scripps talks not about corporate or branded accounts, but about professional ones. I.e., a stiff.
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