Biznology

SEPTEMBER 23, 2015

Because of this new role, whether they are self-identified, discovered, or bred, Brand Advocates are emerging as the leading edge of the personal recommendations. Without question, our continued role as a brand or marketing entity is to insure we adhere to our brand promise.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

EveryoneSocial

JANUARY 9, 2018

Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand. When it comes to marketing strategies and creating a good plan to grow your business, branding is and should be part of any plan. Brand advocacy definition.

Paid Search Agency 82

Paid Search Agency Companies Brand Identity Branding 82

Marketing Insider Group

JULY 20, 2021

Overcoming theses challenges can be as simple as adhering to some of these Employee Advocacy Best Practices. More specifically, Employee Advocacy. It’s a simple fact, content shared by employees generates 8x more engagement than content shared on brand channels, as noted in the social selling guide. The employees themselves.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Marketing Insider Group

APRIL 28, 2016

The post Influencer Outreach versus Brand Advocacy: How to Divide Your Investment appeared first on Marketing Insider Group. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […].

Outreach 100

Outreach Brand Identity Branding Relevance 100

Marketing Insider Group

JANUARY 21, 2021

When your people do this, it’s called employee advocacy. Employee advocacy is critical to expanding your influence on social media. Employee advocacy is critical to expanding your influence on social media. Well-executed employee advocacy turns team members into thought leaders. What Is Employee Advocacy?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. For example: Do employees believe in the brand.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Oktopost

APRIL 26, 2024

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity.

Social Media 62

Social Media Work Management Marketing Management Media 62

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Emplifi

APRIL 12, 2019

Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions.

Social Media 78

Social Media Media Brand Identity Branding 78

EveryoneSocial

JUNE 5, 2018

Why an Employee Advocacy Strategy? This has caused a jump in interest and value in having an employee advocacy strategy, along with a software solution to make the process easier. But why do the companies that have implemented an employee advocacy strategy value social media so much? Personal Branding. Engaged Employees.

Brand Identity 81

Brand Identity Branding Word of Mouth Paid Search Agency 81

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. Communication is the foreground of any successful employee advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Oktopost

MARCH 25, 2024

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we?

Budget Programs 75

Budget Programs Training Fulfillment Rules 75

Martech

JUNE 21, 2023

Enter stage right: the power of an employee advocacy program. We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Influitive

AUGUST 23, 2017

Think about the last time you had an unexpectedly positive experience with a company or product. Maybe your barista threw in a free biscotti with your morning americano?) What did that experience make you want to do? You likely wanted to tell others about it, or (at the very least) send the company a congratulatory.

Brand Identity 133

Brand Identity Branding Ad Building Positioning 133

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t use your program purely as a marketing technique.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Does Advocacy Posting Vary by Industry? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Oktopost

MARCH 4, 2024

Adrian reveals how Finastra built a successful employee advocacy program that even resulted in their employees asking to join. Take it from Adrian Solomone , who is directly involved in building Finastra’s employee advocacy program, and it’s so successful that their employees are asking to join. Love going Behind the Post?

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

Martech

APRIL 10, 2024

Building from an emotional core and circling back to connect fosters a stronger brand identity and a more loyal customer base. Here are some B2B tech brands that are getting it right: HubSpot: HubSpot’s social media presence is a masterclass in infusing humor and personality into B2B marketing. Is it innovation? Sustainability?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

APRIL 6, 2021

It must include retention and advocacy for long-term success. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish? What is Employee Advocacy?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Don’t make engaging with your brand more cumbersome than it needs to be.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. However, many advocacy initiatives are informal side projects.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. However, it is far more difficult for brands to engage and connect with emerging customer segments and demographic groups.

Business 353

Business Work Management Correlation Cable 353

Spiralytics

APRIL 25, 2024

Rewarding Customer Loyalty and Advocacy Recognize and reward your most loyal customers. These customers can become powerful brand evangelists, leading to organic growth and reduced churn. Source Use CRM to identify these customers and deliver rewards that acknowledge their loyalty and encourage advocacy.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

EveryoneSocial

OCTOBER 10, 2023

Brand pages on any network are important. After all, they’re an extension of your brand. So, why do brand pages exist? As any social media manager knows, posting content to your brand page in the hopes of anyone actually seeing it is naive. Brand pages are not a strategy. NOT brands themselves.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Influitive

AUGUST 15, 2017

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub.

Hubspot 215

Hubspot Branding Brand Identity ROI 215

Marketing Insider Group

OCTOBER 30, 2019

By optimizing this value, brands have the opportunity to improve business performance. Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201