B2B Marketing Traction

JANUARY 31, 2012

” Pinterest is a social media site that allows members to create boards for images that they like. Popular board categories are used for recipes, fashion, books, wedding planning and home decor. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?”

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

NOVEMBER 9, 2009

I just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JANUARY 11, 2013

Consensus is one of Six Principles of Persuasion identified by Robert Cialdini in his book, Influence, Science and Persuasion. ( Now, it would be nice to know that people think for themselves, but much of social media builds upon consensus. Do you want a better presence on this social media platform?

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

NOVEMBER 2, 2012

Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above). Instead, I get an offer for a book on SEO…? By the way, the aforementioned “SEO and social media expert?”

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. Here is an example of how it applies to today and social media.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The marketing department also activates a drip campaign, via email and social media, to stay in touch with Joe. B2B marketers are wondering how to stay “top of mind” with their prospects and customers.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JANUARY 5, 2012

See my post on this, What Do You Do When the Social Media Horse Has Left the Barn? ). We can now do this, thanks to social media. Book by David Aaker, Spanning Silos – The New CEO Imperative (can’t wait to read this – such a critical topic). on a real-time basis.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

APRIL 4, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. If you are limited in your budget, use low-cost tactics such as social media, email marketing, and online press releases. If you have the funding you can spend more. You’ve launched and the industry is heating up!

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

FEBRUARY 17, 2011

” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. As with all marketing, LinkedIn and other social media sites require discipline.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

OCTOBER 13, 2011

It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

FEBRUARY 3, 2012

In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Start becoming a part of the social media conversation. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JULY 19, 2013

We now have a great tool – social media – that provides a platform for this. ” I assume Faw’s mention of enchantment in the article comes from Guy Kawasaki’s book, Enchantment , which I haven’t read – yet. So how can we B2B marketers enchant buyers? We need to tell our story.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

APRIL 21, 2015

As long ago as 1991, author Geoffery Moore pointed out that the number one reason buyers choose a technology is peer reviews in his book Crossing the Chasm. Post links to your content on social media and get others to share it too. Get customers and industry experts to recommend your product. No one wants to be first! (

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 20, 2013

In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy. And, when we make a mistake, we have to own it and correct it. In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

MAY 18, 2011

In the book The New Rules of Marketing and PR by David Meerman Scott, he uses the example of a concrete industry organization called the Concrete Network. and how to use concrete. So when you push your content online to attract qualified buyers, make sure it’s high quality. Give away as much as you can without diluting sales revenue.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

NOVEMBER 2, 2011

In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. Try something new in the coming year, such as social media or video marketing, on a limited basis. If you think you know what marketing tactics work, verify it. Track your results.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 1, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. If you are strapped for cash, use low-cost tactics such as social media, email marketing, and online press releases. The marketing life cycle can relate to a product, service, or an entire company.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

AUGUST 24, 2012

1] Please note: “early adopters,” “early majority” and “late majority” are all stages in Regis McKenna’s Technology Adoption Life Cycle , from the book, Crossing the Chasm. They just didn’t do much. [1] and Marketing Technology: Cross the Chasm with the Right Beta Customer.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

AUGUST 17, 2009

I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. I’m buying the book this week! Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. Is that a self-serving promotion? So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

MARCH 26, 2010

I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ). You want to appear human to build trust, but if you have too many diverse subjects in your tweets, you dilute your brand and marketing persona. Selfishness.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

I noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. Use italics or bold instead. It wasn’t easy!

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

MAY 29, 2015

Social media expert. Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Maybe to the brick and mortar business owner who doesn’t know anything about social media, everyone’s an expert!

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100