Trade Press Services Newsletter

APRIL 4, 2024

Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Spend the time to answer the questions carefully and thoughtfully and always provide your bio to the host ahead of time. Do a “tech check” ahead of the interview to ensure everything is working properly. Tell a story. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Zoominfo

MARCH 10, 2022

March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women.

Zoominfo 100

Zoominfo Work Management Fulfillment Lead Ranking 100

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. moongirlreads_ thank you @penguin_teen for sponsoring this vid & letting me rant more about this WORK OF ART #fyp #sapphic #wlw #bookrec #foryou ? Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Hinge Marketing

APRIL 8, 2021

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Vidyard

NOVEMBER 11, 2020

Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. This valuable information helps you refine your video sales pitch over time when you see trends emerge of what works with prospects. The average person receives 121 work emails every day. Keep It Short and Sweet.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

B2B Marketing Directions

JULY 9, 2022

It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic. The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. What's In the Book The Right Way To Select Technology contains six major parts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

JANUARY 12, 2022

I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. Below is a list of books on my reading list with a brief synopsis. I’m almost finished with this book and I’d highly recommend it.

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 96

B2B Sales B2B Marketing Work Management Marketing Management 96

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Webbiquity

MARCH 30, 2024

Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? But don’t do all of the talking—ask probing questions as well. Here’s a look at a few time-tested core tactics to use.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

B2B Marketing Directions

MAY 14, 2023

Marketers make many business-related decisions every working day. As a result, many marketers now question the legitimacy of using intuition to make marketing decisions. The Quantitative Intuition decision-making framework contains three major components - precision questioning , contextual analysis , and synthesis.

Marketing AI 40

Marketing AI Analysis Lead Ranking Work Management 40

Heinz Marketing

MAY 7, 2020

In a spirited CMO Book Club discussion yesterday, Laura shared a variety of insights, lessons and best practices relevant to marketing leaders, entrepreneurs, and anybody willing to think and work to make themselves better. Stay curious: Continue to ask questions of yourself and others. Not now, not before.

CMO 97

CMO Advertising Agencies Intent Demand 97

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. The New Rules of Work. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

markempa

FEBRUARY 2, 2015

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. That would be a colossal waste of time, and most of that work would not engage the imagination of developers — which is key to real digital innovation. ” More on that in a bit. Jeff’s #1 piece of advice?

CMO 101

CMO Work Management Marketing Management API 101

Vidyard

MARCH 1, 2018

Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook (video book) is an upgrade to the tradition eBook. You need to know how far they read, did they skip any sections, did they only read half of the book and never come back to it? Use Video Book Data To Take Action.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 93

ConvertKit

MAY 18, 2021

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

Contently

AUGUST 13, 2018

Her article describes how an editorial background can infuse useful values into a content marketing strategy, pointing out that most writers who’ve worked at independent publications are trained to produce content that’s free of cliches, narratively engaging, and universally readable. When to write an e-book.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Marketing Insider Group

OCTOBER 23, 2015

This week my good friend Carlos Hidalgo released his first book called Driving Demand. According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. In support of the book launch, I interviewed Carlos about his life, his work, and of course the book.

Demand 100

Demand Demand Generation Work Management Marketing Management 100

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. 4) Salesbuzz.com.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Heinz Marketing

MAY 4, 2020

In last week’s Sales Book Club , Sales Manager Survival Guide author David Brock talked about the role every sales professional can equally play in not just leading their organizations through crisis, but leading their customers and prospects through it as well. The weekly Sales Book Club (no reading required!)

Features 79

Features Lead Scoring Lead Ranking Work Management 79

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. Where once they were a fountain of ideation, their favorite word becomes “No,” along with its cousins “That won’t work,” and the ever-popular “We’ve never done it that way.”. It was, of course, a rhetorical question. Are you the bottleneck?”.

Business 317

Business CMO Copywriting Creativity 317

Marketing Insider Group

OCTOBER 26, 2020

In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. The traits of a Champion Leader combine the counterintuitive traits of humility and competence I remember reading about in James Collin’s book, “ Good to Great: Why Some Companies Make the Leap … and Others Don’t.” How am I doing? How can I help?

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

SmartBug Media

MARCH 15, 2019

That’s why I put together a list of books—highly recommended by my team here at SmartBug Media™—to help guide your referral and customer-centered marketing efforts and help you get more clients and grow your business. I hope that these three books provide you with as many insights as they have for our team.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

Vidyard

MARCH 1, 2018

Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook (video book) is an upgrade to the tradition eBook. You need to know how far they read, did they skip any sections, did they only read half of the book and never come back to it? Sound off in the comments with any questions.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Heinz Marketing

MAY 26, 2020

This was one of numerous insights shared by Hunt Big Sales and How To Sell In Place author Tom Searcy in last week’s installment of our Sales Book Club (no reading required!). Can I stop this if it doesn’t work”. Great books, amazing authors (answering your questions), no reading required!

Features 92

Features Urgency Marketing Work Management Barriers 92

B2B Marketing Directions

MARCH 6, 2022

Some readers may be questioning how useful Positioning for Advantage will be for B2B marketers. It's true that the book is written primarily from a B2C perspective. It's also true that some of the tools described in the book will need to be adapted to work well in B2B.

Tools 40

Tools Brand Identity Branding Ad Building 40

BenchmarkONE

OCTOBER 11, 2018

There’s no substitute for picking up a book that’s chock full of valuable lessons you might otherwise have to learn through months of experimentation. Not sure what book you should read next? Not sure what book you should read next? Work Less Make More by James Schramko. The 4-Hour Workweek by Tim Ferriss.

Ad Building 88

Ad Building Business Work Management Startups 88

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. He’s a leadership speaker, coach, consultant, and author of three books. Webbiquity: What inspired you to write this book? The Audience. The Purpose.

B2B Thought Leadership 240

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 240

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100