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Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future.

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

In making this shift, Drift has the potential to transcend ‘chat as an engagement channel’— which would have kept it siloed it in the ‘tool/plugin’ category — and set itself up as a more fundamental piece of the go-to-market stack — becoming a true ‘platform.’ This is a smart move for Drift.

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AI workflows for marketers—and recommended tools for each

MKT1

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). suggest which tools to use. Good news: This is basically our full-time job at MKT1. What is it?

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The 8 Best Books on Working from Home for Remote Work Employees

Hubspot

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. Ahrefs is another tool that has similar functionality to SpyFu.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Embrace automation tools. Real-time support and proactive services are key to retaining customers over the long term, and automation tools simplify these processes for you and your clients. Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features.

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9 Chatbot builders to enhance your customer support

Sprout Social

6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. 9 chatbot building tools to boost efficiency 1.