Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 30, 2019

Millennials have been experimental, innovative & enigmatic and according to Jeff Fromm, the president of FutureCast and the co-author of the book “Marketing to the Millennials” have been re-defining the dynamics of family & businesses. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

JULY 29, 2019

He associates impactful ads as indispensable tools that engage audiences’ imagination. Blog post ideas, newsletter or e-book ideas, ideas for courses or whitepapers—we need them all.”. Emotional analytics can help in optimizing content strategy through multi-channel marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Content Marketing Institute

NOVEMBER 16, 2017

This data, gleaned from a tool like Google Analytics , gives a sense of what has happened – the historical results such as cost per link, click-through rates, and so on. For example, LinkedIn conducted A/B testing on sponsored content – native advertising in the feed – to determine which word performed better, “guide” or “e-book.”

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Discovering the available Media Options & Publishers: There are several media buying channels and industry-specific publishers, to get display ad campaigns started.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40