Books Budget Management Multi-Channel Tools 
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
B2B Marketing Analytics
FEBRUARY 4, 2019
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Analytics
FEBRUARY 24, 2020
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.
Inbox Insight
JUNE 7, 2020
Inbound is usually multi-channel. Most inbound strategies involve several tactics across a number of channels, so effective and consistent tracking can be very difficult. You will need to use different tracking tools, and data must be compiled in a way that makes sense to stakeholders. Tracking your metrics.
Full Circle Insights
FEBRUARY 28, 2021
Three Agile Marketing Tips for the Post-Pandemic Economy. The Elements of Great B2B Lead Management. Agile Marketing and the Measurement Sprint. How the Right Marketing Tools Can Help You Thrive in an Uncertain Economy. End-of-Year Marketing Predictions: How to Plan for Success. CMOs: Now More than Ever.
Valasys
JULY 30, 2019
The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Marketers spend a lot of time thinking about their buyers — who they are, what they need, and how to reach them.
SnapApp
JANUARY 11, 2018
You’re not making effective use of your marketing spend if you don’t look for ways to make engagement a driving force behind your marketing strategies. . . What Is Engagement Marketing? . To understand what engagement marketing is, it might be easier to first grasp what it isn’t. . Here’s the hard data: .
Expert insights. Personalized for you.
91 
Let's personalize your content