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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

But to choose the best automation tool for your brand, you need to compare marketing automation software. This enables you to evaluate different CRM solutions without booking a demo or purchasing a subscription. Various factors can influence consumer behavior, including personal, cultural, social, and regional considerations.

Loyalty 312
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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Insiders

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. Further, retail and manufacturing look to content marketing to appeal to buyers. Marketing Is Changing—Lines Between Marketing and Technology Are Blurring. Growth marketers need content to generate leads.

CMO 315
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Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator

ClearVoice

However, Alan Philips , one of the most successful Chief Branding Officers and blue-sky brand marketers of this generation, believes that the future-looking economy is defined by different parameters — and his theory empowers creatives much more. As an employer, how do you spot a person who seems poised to follow that blueprint?

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6 Marketing Strategies for Rapid Business Growth in 2020

SmartBug Media

It could be a: Best-selling book or e-book. Series of educational videos. Write short educational or entertaining posts that highlight a nugget of knowledge. Otherwise, here’s what you should be doing now: Personalize. Educate and entertain. How-to guide. Checklist. If you need to hire an expert, do it.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Also, remember that your ACV, sales motion (product-led or sales-led), and market position all play into your conversion rates. Personalize your copy to attract the right customers.