How Icelandair used programmatic to increase bookings
Martech
OCTOBER 4, 2023
First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.”
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