Writing on the Web

AUGUST 17, 2010

First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. Both these two professionals are examples of people who’ve found their genius. And I just finished editing the third book. His book blog is here. And publicize.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

SEPTEMBER 23, 2010

Do you show them examples of results from your work? Tags: Content Marketing E-Books On Writing Better Writing for the Web blog content content marketing with blogs converting readers to clients list building Online Marketing social proof trust building writing on the web. Blog this on Blogger. Subscribe to the comments for this post?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 22, 2010

We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. Don’t study how others write, or how books should be written: It’s more important to just get started, get your stories going. What creative writing tips would you offer to budding writers?

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

DECEMBER 13, 2010

Example: public speaking. Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. The larger the group, the better.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

APRIL 13, 2011

In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Content Rule #2: Insight inspires originality. Know your customers. By knowing yourself, the authors interpret Socrate ‘s dictum to mean “get your brand story straight. That’s a brand story. Blog this on Blogger.

Rules 100

Rules Content Digg Press 100

Writing on the Web

OCTOBER 12, 2010

No, really…Some people have book clubs, or exchange recipes and garden tips. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. I meet weekly with a group of 10 women to discuss the meaning of life. (No,

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JULY 2, 2010

The next they may share a tutorial or run a contest or review a book.&#. “Fred Wilson at avc.com is a perfect example. For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. My blog niche is arts and crafts. “Blogs represent people.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

AUGUST 26, 2010

Money spent on games has now surpassed movies and books. (He There’s no greater example than Happy Hour in bars: show up at a certain time, you get rewarded. Games are interactive and require the brain to engage in ways that reading a book doesn’t. How can you use this to persuade readers to take action?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

DECEMBER 8, 2010

I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Real Time Marketing makes headlines – ok so I am reading David Meerman Scott’s latest book called Real Time Marketing but you know what – he’s right! So people are looking for an alternative and that’s Facebook Advertising. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. I can think of a few ideas, what are your examples? He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 18, 2010

Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Lawrence and Nitin Noria. These two incredibly smart professors propose a theory of four fundamental motivations at the heart of all human behavior.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

JANUARY 12, 2010

For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. Share this on del.icio.us. Post this on Diigo. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

JULY 19, 2010

I grabbed a book to refresh my skills. Provide stories, examples, client testimonials, social proof. The trap is in thinking an hour gives me the opportunity to explore historical perspectives and other things interesting to me. Experts say this risks boring your listeners. Too much information only confuses and dilutes the message.

Process 100

Process Ning Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective. For example, writing on the web can have several objectives , besides making a sale. Know your target audience. Know your product or service. Blog this on Blogger. Share this on del.icio.us.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 24, 2010

“She reads me like a book.&#. Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Take just one benefit from reading this ebook as an example… Feature: This report teaches you how to write great blog content.

Content 100

Content Digg Custom Publishing Buzz 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Example Web Experimentation Product Experimentation A/B testing a different form layout on the same landing page to see which produces the higher conversion rate. For most businesses today, SaaS companies especially, product experimentation is a must-have.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

OCTOBER 18, 2010

Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. The 5 Old Blogging Rules Killing Your Readership by Outspoken Media. It was riveting. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Lulu also lets you sell books online, so if you think people might want to have a permanent collection of some of your articles you can sell them online.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization. While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Ba-da-boom , instant sales and subscriptions. Don’t be silly, there are no easy formulas, of course not. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

OCTOBER 28, 2010

Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices. For example, as a psychologist and journalist (some say I might be a psycho-journalist), I have a strong drive to learn. Our brains haven’t changed much, nor have our fundamental motivations. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Google 100

Buzz Marketing for Technology

JULY 14, 2008

For example, in this case you might focus on what it means to be a professional and the upmost importance of learning. • Digg this. --> --> Trackback Pings. Company Profile. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Writing on the Web

MAY 2, 2011

Let me give you a great example so that these 4 goals come alive: Here’s a screen shot of the newly revised website for ScholzandAssociates.com. Like other executive coaches, he offers many services: facilitation, assessments, leadership development, speaking and books. Chip Scholz is an executive coach. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

JANUARY 4, 2010

Example: “Another ad brags about a car that takes you ‘ beyond your destination.’ Example: “’The problem with the gene pool is that there is no lifeguard.’ Stupid marketing copy mistakes by iMedia Connection. ’ Why would anyone want that? Surely it’s something of a problem. He doesn’t, either.&#

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Book Reviews. As a business, that audience is the long tail that needs a great experience.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. Example: “Hi John, I wanted to reach out to you because I’ve worked with companies similar to yours in the past.". For example, medium-sized businesses consisting of a larger team.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

FEBRUARY 16, 2011

15 tips for how to look “amazing&# on LinkedIn for what you do, among them: rearrange the order of items on your LinkedIn profile in order to stand out; always personalize your connection invitations; add slides or video to your profile; and recommend good books (that you’ve read) on your profile. by My Venture Pad.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 For example, del.icio.us, used with judicious tagging, is a very powerful tool. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

NOVEMBER 22, 2010

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. This a high-level strategy book written for leaders of any sized business.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

WebMarketCentral

JULY 16, 2008

Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). Digg , Sphinn or Searchles ). It's not about money—at least not primarily, for most bloggers.

Blogger 20

Blogger Digg PR Tagging 20

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Biznology

FEBRUARY 5, 2013

So, for example, if you have an eBook or While Paper that you’ve charged for in the past, you might re-purpose that document as an incentive for your visitors to share their personal information. “Who would want to share my press release to social media?” ” you ask? Well, that’s not your concern.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

Maybe some pragmatic examples? Interesting books for the cognoscenti. We can more easily share and leverage the knowledge and experiences of others. More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. Lets say I sell someone something on the internet.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100