Buzz Marketing for Technology

AUGUST 15, 2016

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Validation 100

Validation Lead Scoring Lead Ranking Order 100

Buzz Marketing for Technology

JULY 24, 2008

We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.

Product 100

Product Work Management RSS Privacy Policies 100

Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. But the back side of those objectives is where the perfect storm lives! Tweet This!

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. At many modern companies, it’s hard to find anything that is not related to technology in some way.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

DECEMBER 11, 2008

He will also be releasing a new book called Me 2.0: In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. In his book, Gladwell describes “agents of change&# like the Connectors who are the people who “link us up with the world”. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

My master address book. Fast Company. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). Many of which have virtual teams of folks who are interested in social media and are happy to help the cause at their company. Tweet This!

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Bob is also the co-author of a new book Thoughts on Thought Leadership which is a great resource for anyone working to create thought leaders in their organizations. He also played a key role in promoting three best-selling books. At InformationWeek, the No. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

That’s why this book Thoughts on Thought Leadership is one of the best compilations of ideas on how to create better thought leadership if have read EVER! He also played a key role in promoting three best-selling books. Nor do you hear kids saying they want to grow up to be a Thought Leadership writer someday. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

JULY 11, 2008

The story of the book. Thanks to the amazing editors, producers, and animators at BNET , heres a video showing many ideas from my book. 05:17 AM in The story of the book | Permalink. KILLER book! Blue Moon is an integrated internal communications company. I bought your book and Im about half way through it.

Video Marketing 100

Video Marketing Distribution Software Paper 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Which is what the CEO and the market wants from you anyway!).

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. Consulting Services. Keynote Speaking. Workshops & Seminars.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. You can use the Notes page to import blog posts to your Fan page, you can use the My Del.icio.us

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Wikipatterns book. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Buy the book | Learn More. Buy the book. 7 effective wiki uses and the companies that benefit from them. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). 4) Respond like a person, not a company – try to resist the urge to automate the responses. A good response is one that comes from an individual not a company.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 28, 2008

t all be pinned on technology itself though, says Rosen, who co-authored the recent book ?TechnoStress? The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies. In a round of new journals and books, mental health experts are beginning to look further into the Internet?s

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

What brought drawing to my attention was a book by Dan Roam I just read called, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways. Wednesday July 9, noon EST. Hear StartupNationâ??s

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Does it relate to the major growth initiatives of your company? I picked this saying up from Gary Vaynerchuk’s new book. I think B2B marketers really need to think and act more like a media house themselves. What is your publishing calendar? Can you stick to it? Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. I picked this saying up from Gary Vaynerchuk’s new book. A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

JUNE 25, 2008

Friese found LinkedIn helped her get in the doors of companies she wanted to participate in TalentEgg. ?I Plaxo: Plaxo is first and foremost an online address book. In 2007, Plaxo launched Plaxo Pulse, which adds other social networking features to the address book. The best way of describing it would be my companies?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

Work Management 100

Work Management Skype Digg Storytelling 100

Buzz Marketing for Technology

JUNE 25, 2008

A recent article in Fast Company. Reading Steven Johnson ’s book Mind Wide Open over Thanksgiving. In her post, she quotes Paul Collins’ book The trouble with Tom : Memory is a toxin, and its overretention - the constant replaying of the past - is the hallmark of stress disorders and clinical depression. August 2004.

RSS 100

RSS Web 2.0 Work Management Social Networks 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Last week the clever folks at G.1440 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. Recent Media Appearances.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. Books Worth A Look.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t Book giveaway. Read a free chapter of the book. Using Meeting Workspaces to organize all the information need to support recurring (and one time) meetings is one of my favorite features of SharePoint. t their e-mail client. I thought Iâ??

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Book Review. It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. More info here.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100