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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54
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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

SPARK proudly displays its contributors, “a hand-selected group of ADP subject matter experts, entrepreneurs, business writers, and consultants” right on the homepage, demonstrating that its content is written by individuals with the experience and authority to provide real insights and actionable advice. The Orange Dot by Headspace.

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology. Voice Searches: Go to the Head of the Class. Make It All About the Customer: World-Class CX.

Trends 354
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How to Learn Social Media Without Getting Scammed

Contently

‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. “To Watch out for e-books that promise you’ll earn cash while you sleep. Almost half the planet’s population uses social media. First, the ugly.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As well as targeting a wider audience, Autodesk also wanted to personalize the content experience for each reader. American Express Business Class. This relationship lends a real community feel to the Business Class blog, as well as increasing exposure for those who contribute.