WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Effectiveness of Online Tools. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Effectiveness of Online Tools. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Ambal's Amusings

NOVEMBER 30, 2012

Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. Who is the book intended for? This book is for online marketers. Top 4 takeaways from the book.

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Ambal's Amusings

DECEMBER 27, 2012

What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Who is the book intended for? Top 3 takeaways from the book.

Content Marketing 100

Content Marketing Planning Work Management Multi-Channel 100

Outbrain

NOVEMBER 16, 2022

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. That’s the key to revealing the best paid traffic sources for your business.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. See Lior’s bio at the end.

Online Marketing 100

Online Marketing Planning Blogger Template 100

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Hinge Marketing

MARCH 22, 2016

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

Marketing Proposals 48

Marketing Proposals Business Word of Mouth CPA 48

Biznology

NOVEMBER 17, 2011

I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. Image by shutterhacks via Flickr. Database management can be simple.

Lead Generation 80

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 80

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Hubspot

APRIL 16, 2020

Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online? Marketing messages are hard, right? But they don't have to be.

Work Management 100

Work Management Marketing Management Business Ideal Customer Profiles 100

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. You have a new lead to nurture in your business development process. But what if you’re just getting started?

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Biznology

OCTOBER 25, 2012

Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. Just like your business. If you think online marketers like analysis, you’ve never met a baseball fan. I know plenty of businesses who were doing everything right just before the economy cratered in 2008. Team players.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Hubspot

APRIL 7, 2020

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" I never do, but if I did, I know it would be online. Well, in 2018, online businesses generated over $2 billion in revenue. Starting a business is a hefty and challenging endeavor.

Work Management 90

Work Management Business eCommerce Marketing Management 90

Webbiquity

JANUARY 2, 2013

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Webbiquity

JANUARY 25, 2021

Support small businesses. AR’s capability to enhance businesses’ digital capacities will be used increasing in coming years. AR websites can simulate that shopping environment online, along with comprehensive customer service. A huge people person, passionate about travel and books. Trend #6: Geometric Grids.

Design 293

Design Trends Marketing Websites Gartner 293

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Webbiquity

MAY 3, 2012

57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. But what do these trends mean for today’s businesses? And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Anything Goes Marketing

OCTOBER 15, 2006

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

KoMarketing Associates

AUGUST 31, 2022

You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . According to Google , a conversion is a user activity you want to track because it’s important to your business. It can also be clicking to a landing page from an ad or booking a demo. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals. A comprehensive reference tool, the book is chock full of supporting data from Marketing Profs and insightful case studies.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. The next they may share a tutorial or run a contest or review a book.&#. What do you think?

Personalization 100

Personalization Ning Business Content 100

Hinge Marketing

JUNE 29, 2016

Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business, grow faster, and command higher fees. To build their brand and win new business. 3: Write a book. Let’s take a look at the findings.

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48

Hinge Marketing

JUNE 29, 2016

Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business, grow faster, and command higher fees. To build their brand and win new business. 3: Write a book. Let’s take a look at the findings.

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48