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FEBRUARY 4, 2013 Why We Still Fight Over Social Media and Content Marketing
Social sharing, inbound traffic, branding, the customer experience,… Same thing in content marketing: it’s about storytelling. Yeah, but what about traffic, links and SEO, we need traffic, right? And isn’t social often about traffic too? Bloggers. Bloggers with a PR or media background are no sales experts. Hey, did anyone look at customer service?
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