Smashmouth Marketing

OCTOBER 8, 2009

corporate communications, employee communications, PR, and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

corporate communications, employee communications, PR and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

WebMarketCentral

MAY 15, 2007

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Still, the Web 2.0 Conclusion: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Technical ability —not all that long ago, PR pros' primary tools were email and the phone.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 Appeals to bloggers need to be direct, personal, relevant and transparent.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. It goes to the core skills of what being a GOOD PR person is or isn't. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

Convince & Convert

FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. Programs can be run completely online. Im Jay Baer.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

NOVEMBER 26, 2007

The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0 JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

AUGUST 26, 2009

A growing number of Web 2.0-savvy Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.)

Social Media 20

Social Media Web 2.0 Media Tagging 20

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Blogging is a PR activity —a tool to build image and credibility—not marketing. PR can influence opinion, but not control it.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Tags: Web 2.0 Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 18, 2007

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). . -

PR 20

PR Social Networks B2B Tagging 20

Online Marketing Institute

JULY 9, 2009

Like traditional PR activities (i.e. To clarify, my point is that many public relations and social media professionals define the value from participation in online communities and social networks as positioning and awareness. media relations, analyst communications, etc.), the ROI of this value is difficult to measure.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

OCTOBER 24, 2008

Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers. People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

MARCH 5, 2008

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. What's the Deal with All the Boring Voicemail Greetings? Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JULY 30, 2007

To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

JULY 16, 2007

Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. And there's no shortage of new ideas, as evidence, for example, by Lee Odden's wish list for Twitter. The Future of Twitter?

Twitter 20

Twitter SEM Tools Practices 20

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100