Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Webbiquity

JUNE 1, 2021

What follows is a traffic spike in relevant, high-quality visitors to your blog post. Build your social currency with a robust PR strategy. But PR can speed up this process. Hordes of bloggers may want to collaborate with you for the sales commission. Think of it like showing a movie trailer to your audience.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And then finally, I found some marketing groups and they explained that you have to have enough results to be statistically relevant. Role of Press Releases in ranking higher in SERPs. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Martech

NOVEMBER 29, 2021

Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. 7) Digital PR.

Link Building 109

Link Building Work Management Marketing Management Service 109

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. To find relevant questions people are asking on Twitter, create another column on Tweetdeck to monitor the following search: [keyword ?].

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

MARCH 3, 2017

So it’s more important than ever to ensure your website ranks highly for relevant keywords. Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

ClearVoice

APRIL 25, 2022

Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. Focus on digital PR. Boosts your backlinks.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. What’s troubling is that more than 95% of news releases are not used for one (or more) of three reasons: They aren’t relevant. Approaching both online and offline news outlets is an important PR strategy.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Owain Williams , Influencer Marketing Blogger.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

OCTOBER 22, 2020

You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those. Others may be more industry- or activity-focused, but still highly relevant. Encourage others to quote you by name.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. You do you. Passionate about #MNtech.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” Don’t do this and don’t ask your PR team to do it. ” Which naturally led us to the questions of What and When ?

CMS Development 119

CMS Development Content Marketing Media Planning 119

Optinmonster

MAY 16, 2023

” Well, let us share some compelling reasons: Improved Search Engine Rankings Off-page SEO signals, particularly backlinks from authoritative and relevant websites, endorse your website’s quality. Aims to improve your web pages’ user experience, readability, and relevancy. The benefits of guest posting are multi-fold.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Participate in relevant discussions on Quora. Network through LinkedIn. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. A blogger may grab an image. Journalists and bloggers are very hardworking. At right is an example. Reporters want more than words.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

OCTOBER 24, 2017

Build relationships with authoritative and relevant publishers. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. And really, most PR people are not going to do this. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. Boost the benefits by promising paid social advertising budget to maximise the content’s reach among the relevant audience. Every industry in the world contains influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. First, it allows you to borrow the audience and the authority of the other blogger or podcast host. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. The more people at your organization who are called upon as authorities in a variety of areas, the more your whole company will be seen as prominent, relevant, and credible.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Hubspot

APRIL 18, 2019

They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. Keywords allow search engines to properly rank your content, and also help users find relevant content to their search queries.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Contently

JANUARY 3, 2019

Repurpose relevant content generated over the past years that has not received the exposure which it was intended to receive. Incorporating PR and communications ideas more upstream in the campaign development process. I also want quarterly calls to screenshare presentations about our blogger outreach and blog progress.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Biznology

AUGUST 6, 2012

Recently, I’ve discovered that internal links actually can pass considerable link juice, as long as the authority of your domain is high and the referring source is tightly relevant to the page to which it is pointing. The key is to create relevant links. Blogger Outreach. But if you have a strong site, internal links can help.

Google 80

Google Ad Building Domain Blogger 80

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message.

Blogger 20

Blogger PR Outreach Tagging 20

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Tracking over time and against competitors as well as managing and continually improving this for relevant, maximum exposure is optimization. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Hubspot

NOVEMBER 3, 2014

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. If you''re worried about length, you can assemble a Dropbox of relevant materials and include a link instead. . Make Follow-Ups Relevant and Meaningful.

PR 28

PR Guerilla Marketing Public Relations Press 28

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80