Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JANUARY 3, 2012

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Start small and grow to make blogger outreach work for you. Where do you fit on that?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

MAY 2, 2017

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

OCTOBER 17, 2017

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. GetResponse has made emailing personalized content to subscribers on a 1:1 basis a cornerstone of their platform.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

SEPTEMBER 12, 2017

In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Do You Have Blogger’s Constipation? I especially recommend first drafting all of your content if you have writer’s block or blogger’s constipation. So, your first draft is always going to be 80% there.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

APRIL 18, 2017

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. I realize that just because I am alone and lonely in my apartment, doesn’t mean that there aren’t kicking parties and passionate, connected, people right next door. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

FEBRUARY 22, 2019

One of the best tips for beginner bloggers is to be honest in your posts. This gives you the opportunity to engage your audience at a more personal level. It’s all too common that people say one thing and then do the other. This is also common when it comes to businesses – they may make false claims about what their products can do.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. One positive aspect of this marketing strategy is that sources of this word-of-mouth advertising are mostly personal. Everyone was so excited as to how successful the launch was.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. At least, right now, it’s a one man band. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JUNE 27, 2017

Spend Labor Day with your family! 1970 Dogwood Street. I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Over 2 million blog posts are published each day. MyBlogGuest. FollowerWonk. Google Alerts. Little Bird.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

AUGUST 12, 2013

This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Biznology

MAY 13, 2016

You never know, maybe that person will share your post and you’ll reach even more people. When something is personal to someone, they will share it. Look for some free and high quality photo sources for bloggers to add some creative imagery and your chances bump up a few more levels. People want to look smart (so help them).

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Timing’s of the essence so go go go go go go go! The Keys to the Kingdom.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

DECEMBER 31, 2013

Polymath (noun): a person of encyclopedic learning. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? Maybe you’re a polymath. What are you about outside of social media marketing and digital PR? How did I become a Forbes top-50 online influencer?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger. If you don’t get a response, don’t keep hounding the person.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

DECEMBER 14, 2011

Sometimes it takes a little time to do all these things before starting to move its arm, which to a person looks like it is frozen. Because a person who thinks a robot is frozen will intervene (resetting it, physically moving it, opening the door for the robot) when nothing is really wrong. Why do robots need readability?

Wikipedia 80

Wikipedia Blogger Transparency Paid Search Agency 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

AUGUST 9, 2019

Read on for six tips to avoid a blogging burnout and escape the clutches of every blogger’s worst enemy – the writer’s block. If you don’t trust yourself not to get sidetracked by cat videos, then meet with people in person. To flip your writing switch from “off” to “on”, you have to think outside of the box.

Tips 106

Tips Opinions Youtube Blogger 106

Biznology

JULY 25, 2011

Two Biznology blogger is the same interview? Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

Buzz 80

Buzz Google Broadcasting Blogger 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

APRIL 25, 2014

Building your personal brand takes a lot of hard work and dedication. WordPress and Blogger are two that provide a profile and image for heightened visibility. Content Marketing Internet Marketing online visibility personal promotion' Once you have your website and blog in place, your next step is to direct people toward them.

Ideal Customer Profiles 80

Ideal Customer Profiles CAN-SPAM User-Generated Content Internet Marketing 80

Biznology

NOVEMBER 15, 2016

The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. It’s simple.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. After brief introductions, the CEO began talking.

PR 80

PR Public Relations Paid Search Agency Blogger 80