KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

seo.co

JANUARY 29, 2021

Well, guest blogging may not be completely dead , but the ways and means in which different companies execute on process can be hugely beneficial on one hand or wildly damaging to your SEO on the other. Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . Higher ROI on Traffic Sources .

Blogger 72

Blogger Outreach Service Advertising Agencies 72

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Martech

FEBRUARY 1, 2023

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.

Tagging 122

Tagging CPC Cost Per Click Campaigns 122

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Heinz Marketing

NOVEMBER 18, 2021

Search engine optimization (SEO) has always been a daunting subject in my mind—there is so much to it. However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener. Send that traffic deeper. BrightEdge ).

Paid Content 135

Paid Content SEO Blogger Keywords 135

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Demand Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. Google trends and search console. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Paid Search. calculators, and pencil erasers. Trade Desk.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. Google organic search is responsible for 59.2% Ahrefs is a favorite of marketers and tops the list of link-building tools.

Budget Programs 98

Budget Programs Link Building Software Lead Ranking 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Webbiquity

MARCH 3, 2017

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

seo.co

DECEMBER 19, 2020

Table of Contents. Affiliate Marketing 101. Types Of Affiliate Marketing. Affiliate Marketing Demands Brand Awareness. Enter, affiliate marketing. Designed to drive traffic from your website to major retailer pages where audience members can purchase products and services – and when they buy, you profit.

Paid Content 64

Paid Content Lead Ranking Advertising Agencies Planning 64

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. We’ll look at: .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Anyword

JULY 14, 2021

Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. How to use AI copywriting as an affiliate marketer.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

Hubspot

OCTOBER 2, 2018

What is Google Search Console? That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. This guide covers: Adding your website to Google Search Console.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Outgrow

AUGUST 22, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘Alexander Nikolaev’ for our monthly podcast – ‘ Marketer of the Month ’! Welcome to another episode of Outgrow’s Marketer of the Month. Having that picture in front of you during the thought process is priceless.

Positioning 52

Positioning Paid Search Agency Advertising Agencies Work Management 52

Valasys

JULY 31, 2023

In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. Congratulations! And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Traditional media is no longer the source… socially adept athletes are.

Social Media 134

Social Media Media Blogger Television marketing 134

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

ConvertKit

OCTOBER 30, 2018

If you’ve been wondering how influencers and content creators create a sustainable income from their blogs, it’s likely due to their affiliate marketing efforts. Every good affiliate marketing strategy has incredibly valuable content behind it. As a content creator, this is music to your ears!

Examples 91

Examples Content Marketing Content Case Studies 91

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. The more readers you have, the more money you can make through: Affiliate marketing. Selling ad space on your blog. Convert that traffic into email subscribers. Not sure if OptinMonster is right for bloggers?

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Hubspot

MAY 5, 2021

This conversion process is called a funnel because companies often have more leads than they do customers, making the top of the funnel a larger pool of people than the bottom. Before diving into the details of how to analyze and optimize your funnel, we need to talk about an important aspect of this process: the customer journey.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

LEADership

NOVEMBER 21, 2014

We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Google Plus post ads.

Psychographics 40

Psychographics Youtube Social Networks Blogger 40