Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Convince & Convert

AUGUST 2, 2013

Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team. These ESPN blogs will be free and could offer competition to many of the daily papers, who are embracing paywalls. The plan is to have all 32 in place by day 1 of the season.

Social Media 123

Social Media Media Marketing Budget Communities 123

Webbiquity

FEBRUARY 10, 2010

Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. It’s less formal, more “social&# and usually more effective than “cold&# outreach. To Influence the Influencers. Tweeting content of your own that will interest them (i.e.

Twitter 100

Twitter Business Digg Thought Leadership 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

SEPTEMBER 15, 2015

I spend hundreds of dollars-a-month on tools and gizmos and services that paper over all of my structural weak points. Some may call me antisocial, but I’m not, I am just not interested in dealing with other people as flawed and insufficient as I am on a daily basis.

Training 80

Training Blogger Amazon Google 80

Hinge Marketing

APRIL 5, 2017

Longer form content (guides, white papers, webinar recordings, ebooks etc.) Blogger Outreach. The second element of infrastructure is an area on your website dedicated to your educational content. This area is usually your “Resources” or “Library.” lives here. This content is your source for conversions.

SEO 97

SEO Webinar Metrics Marketing & Strategy B2B 97

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Blogger Outreach. Bloggers are always looking for high-quality, contextually relevant visual content to show to their audience. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Biznology

OCTOBER 21, 2014

And, even if the answer is yes or maybe — and often even a no — a PR pro escorts each and every opportunity all the way home because even spirited yesses don’t mean anything until the morning paper hits the stands, so to speak, and your client’s message is part of the news. Even the Pity Mention is a Media Mention.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Hinge Marketing

DECEMBER 31, 2015

To further increase online lead generation invite guest bloggers to write for your blog and offer to serve as a guest blogger yourself on other reputable sites to expand your reach and improve your website’s domain authority. You will want to add them to your prospect list for ongoing marketing outreach.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Optinmonster

SEPTEMBER 30, 2022

For example, you can use this email subject line and highlight a blog post if you’re reaching out to a blogger to build backlinks. If you feel you’re losing a sales prospect, use this subject line for outreach. Use this cold email subject line if you have a connection to leverage. Only the best for you, [prospect’s name].”.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. By monitoring conversations online, we can find the people inside and outside our companies that say smart things.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. Just as with dating, in influencer outreach, the quality of the people you interact with tends to be directly proportional to the length of the relationship.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? We were out at our family cabin in Bolinas , and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Think of these folks as the masons forming the foundation for your marketing outreach. White papers? Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hinge Marketing

MARCH 25, 2016

” Longer form content (guides, white papers, webinar recordings, ebooks etc.) Blogger Outreach. The second element of infrastructure is an area on your website dedicated to your educational content. This area is usually your “Resources” or “Library.” lives here.

SEO 48

SEO Webinar Metrics Marketing & Strategy B2B 48

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Avoid bad guest blogging outreach that will lead to more headaches than help. not a three-year old white paper)? Work with partners (e.g.,

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

Hubspot

MARCH 16, 2016

And if you're having trouble coming up with a way to connect with them, check out this helpful guide for tips on effective outreach. To narrow your focus and identify influencers that you share common ground with, start by grabbing a piece of paper or opening a fresh Google Doc. Step 2: Identify who you want to connect with.

Planning 28

Planning Ad Exchange Outreach Twitter 28

Content Standard

MAY 8, 2018

Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

WebMarketCentral

OCTOBER 11, 2007

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Blogger relations is similar to media relations, but requires a different approach as it must appeal to non-professional journalists who are often writing more out of passion than for money.

PR 20

PR Web 2.0 Blogger Public Relations 20

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Focus on Quantity AND Quality.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Marketing Insider Group

APRIL 7, 2020

But don’t overload your posts with keywords: Many first-time bloggers – or those without much content marketing experience – include way too many keywords in their posts. As you get more comfortable with producing content, you can create detailed, highly technical white papers to provide your business customers with actionable information.

Budget Programs 343

Budget Programs CMS Development Content Marketing Industry CMS 343

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

WebMarketCentral

JANUARY 11, 2010

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. It's less formal, more "social" and usually more effective than "cold" outreach. Tweeting content of your own that will interest them (i.e.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Buffer

FEBRUARY 15, 2022

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. These monogrammed notebooks helped the outreach feel personal, even on a public platform. But even non-PR pros can take this approach.

Campaigns 78

Campaigns Ad Building Process Brand Identity 78

KoMarketing Associates

JULY 28, 2020

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. White papers and eBooks are excellent lead generators. We will be enhancing our outreach with more influential bloggers and editors. Happy New Year! Write two more ebooks. Be helpful and compelling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Onalytica B2B

SEPTEMBER 27, 2017

” E.g. A B2B finance brand building a relationship with an influencer, and down the line paying the influencer to write a white paper. . ” Owain Williams , Influencer Marketing Blogger, ojawilliams.com. Social Media Presence to have credible outreach. To download the full white paper, click the button below.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Single Grain

NOVEMBER 29, 2019

However, there are large bottlenecks that might choke your sales funnel if you do not solve the issue ASAP: The different bottlenecks that can affect your sales pipeline include the following: Manual management of leads by examining emails, spreadsheets, paper, etc. Dive Deeper: Build Backlinks – and Website Traffic – with Blogger Outreach.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

MARCH 17, 2023

Unlike other models, BARD has a unique pre-training process that involves training on web pages, books, articles, and scientific papers to gain a more comprehensive understanding of language and the world. Although still in beta testing, BARD is highly anticipated by natural language processing researchers and developers.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Convince & Convert

MARCH 3, 2011

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Bloggers log-in to CMP.LY It all works very seamlessly.

Blogger 127

Blogger Terms and Conditions Work Management Copyright 127