Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 213

Link Building PR Lead Scoring Lead Ranking 213

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Here are a few ways that PR can help with blog content generation: 1. Boosting credibility and enhancing visibility is one of the main goals for PR professionals.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. click image for higher resolution) 2.

Paid Content 98

Paid Content Studies B2B Marketing Blogger 98

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Better question: How can we optimize and improve our existing social media programs?

PR 162

PR Social Media Paid Content Media 162

Sharpspring

JANUARY 19, 2022

Link building remains the most important (and the most challenging) search engine optimization tactic. If you are doing a PR campaign, do it for publicity, not for links. If you start doing PR for links, you will start releasing low-quality press releases in no time. There’s much more to links than just rankings.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 3, 2018

You need to develop and populate your own personal Whitmanesque song of yourself onto the internet, into search-optimized text, links, images and photos — and you need to do it well in advance of any problems you might potentially ever have, no matter how discrete and low-profile you might fancy yourself. Whichever way you go, please start.

Business 197

Business Enterprise Management Blogger Class 197

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. You might be thinking, “Why should I bother with off-page SEO when I can focus on optimizing my website?” Let’s break it down.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

ClearVoice

APRIL 25, 2022

By developing, and implementing, effective search engine optimization (SEO) plans; tactics that focus on both on-page and off-page SEO efforts. Activities include content creation, complete with title tags, meta tags, keyword density, image optimization, and descriptive headers. Focus on digital PR. So, how do you get there?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Many don’t take lots of time either.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Optinmonster

DECEMBER 21, 2023

It should be optimized to do just one thing: collect emails. This means investing in search engine optimization (SEO) so relevant people can find your website online. It’s super in-depth, covers all aspects of making money, and it’s optimized for conversion. You don’t have to make your content all about the launch.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. When you link to other websites, ensure it is a useful link. Links from spun content.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sword and the Script | B2B

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. I was taken aback by the sometimes icy responses from bloggers and influencers initially. More than a proactive partner: an extension of your marketing and PR team. In six months, when the budget ran out, all the momentum that’s been built would go away.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 70

KoMarketing Associates

MARCH 13, 2018

Images via Ascend2: Search Engine Optimization Tactics. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Send out the perfect link request …or even….

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. interviews with industry experts, tradeshows, guest blogging, etc.) to better serve our clients. Since that time, we’ve ramped up the initiative even further.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Biznology

DECEMBER 5, 2017

As a result, I was an academic, memeticist , poet, IT guy, Linux SA, a programmer, a technologist, a marketer, a PR guy, social media marketer, entrepreneur, traveler, and small business owner over a bunch of platforms from Greymatter to Pyra Labs Blogger; from Zope to Plone ; from Six Apart Movabletype to WordPress; and from Squarespace back to Zope/Plone (..)

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

JUNE 19, 2013

The Search Engine Optimization landscape has changed dramatically over the last couple of years. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

seo.co

MAY 2, 2021

This makes link building essential on your to-do list when optimizing your site for search result dominance. Don’t disavow links simply because you don’t like the site, are new, or have low PR. GroupHigh is a modern-day marketing tool that helps you find bloggers for your outreach campaigns. MOZ Link Explorer.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. Related Posts: Blogging Services NuSpark Blogging Search Engine Optimization.

SEO 100

SEO Planning Blogger Content Marketing 100

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

AUGUST 20, 2013

Search Engine Optimization (SEO). Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications.

SEO 161

SEO Keywords RSS Adwords 161

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. That data is a clear signal to continue using those sources in order to keep your referral traffic at optimal levels. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. That data is a clear signal to continue using those sources in order to keep your referral traffic at optimal levels. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

LeadSquared

DECEMBER 11, 2018

The contest will receive entries from the best agencies, bloggers and marketers across India. Online Branding & PR. Conversion Rate Optimization. The winning entry will receive a Macbook Pro – one great incentive to outdo your competitors and get a blogging companion for the next few years! But that’s not all. B2B Marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112