Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My real challenge was getting my staff to warm to the concept of being a blogger. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. It is going to grab the blogger’s attention, interest and prompt him/her to get back to you to discuss the post.

Blogger 40

Blogger Adsense Twitter Buzz 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. You are becoming one of my favourite bloggers! Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. First, that it’s important to continue investing in marketing through the downturn. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. A high number of RSS subscribers is going to be your best Google indicator." Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Content creation isn’t enough, however, because content isn’t king – optimized content is king. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits. Ongoing effort!"

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 8, 2008

How can you get the most out of your RSS feed(s)? Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery.

RSS 20

RSS Blogger Best Practices Business 20

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Longtime Facebook PR Exec Leaving the.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. New Tech Automatically Optimizes Virtual Events for Any Device. Marketing/Communications/PR. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. You should RSS feed that. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

MARCH 23, 2017

” — PR Daily. Showcase reviews: PR Daily. Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

JANUARY 16, 2012

Optimize blog content for search? Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! While influencer marketing is PR, you need to treat it like sales. Check, check, check, check, and check! SDL SM2 — I have always loved SM2 by SDL.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.

Social Media 100

Social Media Class Web 2.0 Media 100

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. Online Engagement and Blogger Outreach. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere.

Paid Content 80

Paid Content Google De-duplication Digg 80

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Video search 101: Marketing and optimization by iMedia Connection. But what metrics are really most appropriate for social media measurement? Noting some statistics on the explosive growth of online video, David L.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Biznology

JUNE 29, 2010

DH: I would say, to start, that there is a lot more coordination between our PR group and our marketing communications teams at both a campaign and a social listening standpoint. MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong? In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources."

Blogger 20

Blogger SEO Web 2.0 RSS 20

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. Find relevant bloggers via Twitter search and Twitter lists. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

JANUARY 10, 2010

Setting Expectations for Search Engine Optimization by Search Engine Watch. He closes with advice on where to begin, and the missions of an SEO including a clear understanding of goals up front and collaborating with developers and writers to optimize content. Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld.

SEO 100

SEO Tips Best Practices PageRank 100