Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. 50% of bloggers now utilize AI tools to enhance their content creation process.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Ideally, they should be high-traffic sites and have good domain authority.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). Buzzsumo also lets you search a database of relevant influencers that you can connect with and build potential partnerships. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Become a source for reporters and bloggers. Coupon or discount.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

MAY 27, 2020

Drive referral traffic. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger. Get X number of high-quality backlinks to relevant content from your guest posts.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. This strategic approach is mindful of the battle for time in sourcing relevant and current keywords right now. . How Can I Get More Traffic? This present approach has a better chance of converting an audience into leads.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. Compose a relevant title — The title of your post is the first thing many readers (including search engines) see.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MAY 26, 2021

on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. When you share content on social media and direct traffic to your website, it shows Google that you're gaining traffic from diverse sources and must have interesting high-quality content. On-Page SEO vs Off-Page SEO.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Valasys

SEPTEMBER 22, 2023

Here are some steps to guide your influencer selection process: Relevance: Choose influencers whose expertise aligns with your industry and offerings. Neil Patel’s expertise in digital marketing aligns seamlessly with HubSpot’s mission to empower businesses with inbound strategies.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

MARCH 6, 2017

Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. How do I get more traffic to my website? To find a marketing agency, try looking through HubSpot's Agency Partner directory. Why isn't my website appearing in Google? What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

APRIL 25, 2019

Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. Product Images. Amazon allows up to nine product images.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

APRIL 9, 2020

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. Then, always conclude with a relevant CTA, urging the reader to contact your company, schedule a demo, or download an e-book with more information.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

MAY 18, 2015

Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. That’s traffic through email subscribers, RSS feeds, and social shares because the half-life for those sources is incredibly brief.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. It’s time to dive into the beginner’s guide to keyword research for bloggers! What does this mean for you as a blogger? What are keywords? How will keywords change my blog strategy? Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Search Engine Optimization (SEO): Picture this – you optimize your website and blog posts with relevant keywords related to your industry. Word of Mouth: While challenging to measure, word of mouth is powerful.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

DECEMBER 2, 2020

However, it’s important to note that the social media sites you choose to use to promote your content should be relevant to your business’ overall strategy. Sprout Social integrates with HubSpot Service Hub , where you can communicate with service reps and seamlessly pass off customer service tickets as they come in. Nurture Leads.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

SmartBug Media

APRIL 9, 2019

Want to draw more traffic to your website? Blogging is one of the best ways to increase traffic to your website. According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. That’s where you have the advantage.

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Create relevant content. Let us all let out a harmonious moan.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

MAY 5, 2021

Let's say you're a food blogger who sells cookbooks. HubSpot has transitioned to thinking of the customer journey as less of a funnel and more of a flywheel — building more momentum as customers move through. A prospect is here right before they purchase, which means you've given them good information and relevant touchpoints.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Mailmunch

MAY 4, 2021

They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale. Obviously, you need links from relevant domains so you need to reach out to websites that write about your topics. These bloggers are always on the hunt for new useful tools and software to introduce to their readers.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

APRIL 21, 2020

Remember, your goal isn't site traffic — you want to drive downloads. Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. Best practices include optimizing your app title with relevant keywords.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Webbiquity

JUNE 14, 2016

.” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: Hubspot, SiteTuners.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hubspot

OCTOBER 6, 2016

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. A credit union may want to look into whether repositioning its credit card content and offers with more relevant keywords could bring in more qualified traffic.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

APRIL 4, 2018

If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%. Relevant - Your goal needs to relate to your company’s overall goal and account for current trends in your industry. Blog Traffic Goal Example. Attainable - Make sure that X-percentage increase is rooted in reality.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Marketing Insider Group

OCTOBER 2, 2020

At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Organic search traffic, email subscribers, and direct website lead conversions are all great measurements to track this success.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Webbiquity

DECEMBER 5, 2011

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Syndication and blog directories. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

JUNE 4, 2019

Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. Image source: HubSpot. Take our own 404 page, here at HubSpot.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Managing Editor for @Biz_Innovations.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

The Lead Agency

NOVEMBER 15, 2017

A lot of businesses find it difficult to identify and create content that is relevant to their industry. Finding an influencer who regularly shares content relevant to your business and its customers, can be a great resource for your content marketing activities. 4. Reach new relevant audiences. Fresh content opportunities.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

APRIL 2, 2018

Then rank this list in order of priority or relevance to your business. Here's a short video on this concept: Think of it this way: The more specific your content, the more specific the needs of your audience are -- and the more likely you'll convert this traffic into leads. We'll talk about those links in Step 4.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101