Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot."

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Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 2, 2011

Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

FEBRUARY 17, 2011

Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). This 24-page ebook features tips and ticks from some of the world's best bloggers.

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Communities Blogger Long Tail Marketing Work Management 28

Hubspot

SEPTEMBER 30, 2010

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Connect with HubSpot : For some inspiration, follow along with me here as we write an optimized blog outline together. Make a list of your most important keyword phrases.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

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Marketing Websites Landing Pages Long Tail Marketing Digg 28

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Focus on long-tail searches. Build your site on a solid, established, professional platform like WordPress or HubSpot. Never even contact a webmaster or blogger asking if you can buy a link. Invest in an audit.

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SEO Webcast Budget Programs High Quality Lead 210

Hubspot

JANUARY 10, 2011

Its true value lies in the opportunity to build long-term relationships. Leaving thoughtful blog comments can be one of the best ways to start a relationship with an influential blogger in your industry. This 24-page ebook features tips and ticks from some of the world's best bloggers. Connect with HubSpot :

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Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. This 24-page ebook features tips and ticks from some of the world's best bloggers. Connect with HubSpot : Photo Credit: Denis Dervisevic. Free Download: Better Business Blogging in 2011.

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Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Contribute as a Guest Blogger. Connect with HubSpot : Create Niche Content. You expand your reach.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

JANUARY 18, 2012

This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. To be a great blogger, all you have to do is write about what you know in a way that's natural to you. Connect with HubSpot :

Long Tail Marketing 28

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Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. We do that here at HubSpot, actually. Once you believe that you have to blog, the next hurdle is actually blogging. So what do you do? because it is.

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Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. I won't sugarcoat it: 2017 was a tough year to be a blogger. Traffic to the HubSpot Blog 2014 - 2017. Talk to us @HubSpot. There isn't one magical strategy that will keep your blog growing forever.

Traffic 75

Traffic Hubspot Lead Ranking SERP 75

Marketing Insider Group

APRIL 27, 2015

Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.

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Planning Marketing Plans Budget Programs Content Marketing 100

Hubspot

OCTOBER 25, 2012

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Or, if your job was to market that SEO software, you'd have the knowledge to write a post like, "How Long-Tail Search Helps You Get Found Faster in Competitive Markets.". I wouldn't even know how to begin. It's too hard.".

Blogger 28

Blogger Enterprise Management Work Management Marketing Management 28

Optinmonster

MARCH 19, 2024

Questions: In this section, you’ll find long-tail keywords in question format. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests. HubSpot requires you to sign up with your account to use this tool.

Lead Ranking 86

Lead Ranking Resources Lead Scoring Tools 86

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

SEPTEMBER 6, 2017

Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. As we mentioned before: The way people search has changed, and in turn, that's started to change the way SEOs and bloggers create content.

SEO 78

SEO Long Tail Marketing Blogger Marketing & Strategy 78

The Lead Agency

MARCH 27, 2018

According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. If you are looking to set up a business blog, but can’t figure out how to choose the best blogging platform, we recommend checking out WordPress.com, WordPress.org or Blogger.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. 1) Link Out to Small-Time Bloggers. Well, no more! Let’s move on to….

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Connect with HubSpot : How integrated is your marketing ?

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

DECEMBER 17, 2010

The impulse of many eCommerce bloggers is prejudiced against this goal; “it doesn’t showcase my products” or “it doesn’t apply to my products” are common objections. A touch of outside-the box-thinking can go a long way, and examples like BlendTech’s Will It Blend? Connect with HubSpot :

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new. And you know what?

Tips 28

Tips Content SERP Viral Marketing 28

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 29, 2014

What to document: A list of 5-10 keyword groups you want to rank for and their associated long-tail keywords you can include in blog content. HubSpot customers have access to their built-in keyword and SEO tool. Non-HubSpot customers, I recommend trying KWFinder.com. 4) Keywords. Which keywords are you targeting?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. For example, if you're a SEO consultant, you might have a bevy of content around long-tail keywords. 2) Pull from your company collaboration tool.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

Said every blogger, ever. Spin off some long-tail variations of the topic "selling goods on Pinterest" that your persona would care about. "I don''t know what to write about.". or should not. write about. It looks like there''s a good opportunity for you to create some content that''s both search-friendly and persona-friendly.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hubspot

JULY 29, 2014

As you continue to write more evergreen blogs, those long tails of traffic stack on top of one another, getting you further and further away from zero. What Does This Mean for the Average Business Blogger? Before you get started with a post, it''s important to identify which type of post you are writing.

Long Tail Marketing 28

Long Tail Marketing Conference Content Thought Leadership 28

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

FEBRUARY 8, 2023

Content creators and bloggers go for topics that offer complete and effective information for the readers. Attracts a lot of organic traffic: Pillar posts drive a heavy traffic flow as they rank higher for short-tail keywords with a high search volume. Get My Free Content Marketing Plan Pillar Post FAQs What is a pillar post?

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 21, 2015

For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94