Hubspot

JUNE 27, 2011

But what were the decisions that RPS made that set themselves up as successful business bloggers ? As more competitors utilized paid search, pool-related keywords became more and more expensive. 5) Optimized for long-tail keywords. For example, 'vinyl liner pools' was a long-tail term the company targeted.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. More indexed pages means more opportunities for keywords. The answer, write about your keywords. For example "HubSpot | How to use a Blog." Follow the steps below.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 2, 2011

Source: HubSpot via Google ) Tweet This Stat! It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations for your geographic area. Connect with HubSpot : Be a celebrity.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

FEBRUARY 17, 2011

Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). This 24-page ebook features tips and ticks from some of the world's best bloggers.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

SEPTEMBER 30, 2010

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Make a list of your most important keyword phrases. Connect with HubSpot : Review your outline. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Webbiquity

OCTOBER 6, 2020

Conduct a competitive backlink analysis: identify strategies of the highest-rated sites for your key target keywords. Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Focus on long-tail searches. Never even contact a webmaster or blogger asking if you can buy a link.

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Use Pay-Per-Click advertisements like you use the Eagle - to wipe out your search engine competition on a per-keyword basis. Connect with HubSpot : Photo Credit: Denis Dervisevic.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Free Download: Website Redesign Kit.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 13, 2012

Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Contribute as a Guest Blogger. Connect with HubSpot :

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

JANUARY 10, 2011

Those who constantly include links in their comments hope to generate more inbound links in an effort to rank higher in search engines for specific keywords. Its true value lies in the opportunity to build long-term relationships. This 24-page ebook features tips and ticks from some of the world's best bloggers.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. We do that here at HubSpot, actually. Not for how good they are at stuffing keywords into their blog posts. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MARCH 15, 2018

When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JANUARY 18, 2012

This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. To be a great blogger, all you have to do is write about what you know in a way that's natural to you. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. I won't sugarcoat it: 2017 was a tough year to be a blogger. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever. The Blog Traffic Plateau of 2017.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Optinmonster

MARCH 19, 2024

WPBeginner Keyword Generator Tool WPBeginner Keyword Generator Tool is one of the best free keyword research tools, and it gives you a ton of ideas to include in your headline. WPBeginner’s free tool is a great find in a world full of expensive keyword generator tools like Answer The Public.

Lead Ranking 90

Lead Ranking Resources Lead Scoring Tools 90

Marketing Insider Group

APRIL 27, 2015

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. I list out tools to help you determine which keywords you should be using. Signing up offers unlimited reporting on all your links, keywords and competitors.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

SEPTEMBER 6, 2017

But this change is a biggie, so hang onto your keywords for this one. Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. What Are Topic Clusters?

SEO 78

SEO Long Tail Marketing Blogger Marketing & Strategy 78

The Lead Agency

MARCH 27, 2018

Using simple URLs, keywords and videos and images are all steps that can make a huge difference to your search ranking. With keyword-rich and fresh content, regular blogging also improves your business’s search engine rankings (SEO), all while linking marketing efforts back to business goals. 4: Blogging platforms.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

OCTOBER 25, 2012

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. That means if your job is to provide customer support for an SEO software company, you have the subject matter expertise to write a blog post like, "3 Advanced Hacks for Finding New Keywords for Your SEO Strategy." It's too hard.".

Blogger 28

Blogger Enterprise Management Work Management Marketing Management 28

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 15

Blogger Hubspot Lead Scoring Lead Ranking 15

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. 1) Link Out to Small-Time Bloggers. Well, no more! Let’s move on to….

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

DECEMBER 17, 2010

The impulse of many eCommerce bloggers is prejudiced against this goal; “it doesn’t showcase my products” or “it doesn’t apply to my products” are common objections. A touch of outside-the box-thinking can go a long way, and examples like BlendTech’s Will It Blend? Connect with HubSpot :

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new. And you know what?

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

DECEMBER 29, 2014

If they''re ranking higher than you for crucial keywords, then write and promote better content for those keywords. 4) Keywords. Which keywords are you targeting? What to document: A list of 5-10 keyword groups you want to rank for and their associated long-tail keywords you can include in blog content.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Enter, Ubersuggest – Neil Patel’s free keyword idea tool.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. For example, if you're a SEO consultant, you might have a bevy of content around long-tail keywords. 2) Pull from your company collaboration tool.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

Said every blogger, ever. Spin off some long-tail variations of the topic "selling goods on Pinterest" that your persona would care about. Those titles are specific, expand on a relevant topic that''s also keyword-friendly, and help you meet your goals. "I don''t know what to write about.". or should not. write about.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. The app keeps you updated on backlinks, keyword rankings, and traffic channels.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

FEBRUARY 8, 2023

Content creators and bloggers go for topics that offer complete and effective information for the readers. Attracts a lot of organic traffic: Pillar posts drive a heavy traffic flow as they rank higher for short-tail keywords with a high search volume. Can I make my content 10x better than my competitors?

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

APRIL 27, 2015

2) Is there a keyword focus? This requires you to start by identifying a specific keyword that is representative of something your ideal readers would plug into a search engine. When it comes to selecting a keyword, you have two options: short tail and long tail. That makes sense, right? Once a week?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 21, 2015

You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Keyword/Topic Research Tools. Keyword/Topic Research Tools. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

JANUARY 6, 2012

That means your meta data is complete, you're using header tags within your content, you have an optimized page title, you've optimized page content with important keywords, you're using keyword-rich anchor text, the URL includes keywords for which you're trying to rank, and images include alt text so crawlers can read it.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28