While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services.” MORE >>

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Social media ain’t gonna help you if you have a mediocre product/service. Alway Be Helping. MORE >>

They followed up with a detailed letter several days later and asked the outraged blogger mom to post their side of the story too. There wouldn’t have been a public forum for supporters and haters of the product to go back and forth on the significance and truth of the accusation. Facebook and Twitter are the two most popular social media sites available today and they are leading the game of social PR trouble. Stick with basic guidelines for Facebook and Twitter. Guest post by Megan Totka. Has social media ruined public relations? Image source: Elevate PR. MORE >>

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Twitter is primarily about engagement. MORE >>

In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Blogger has been around the block – It was one of the very first blog-publishing tools ever, and according to Wikipedia , it’s also “credited for helping popularize the format.” In 2003, Blogger (owned by Pyra Labs at the time) was acquired by Google, and by 2006, all Blogger accounts were migrated to Google servers. MORE >>