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Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. While I aspire to build Gerr.is

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Does your product generate content or help users create content? Was this helpful?

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn't it be great if all of those helpful resources were just a mouse click away? Safari. Firefox.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Please let me know if you have any questions and if you are able to help. Bloggers don’t trust PR firms. We

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

One of the most important and powerful social media network building tools is the humble Twitter list. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. For the basics of creating a list and finding other relevant lists, here is a nice Twitter List tutorial from Mashable). Twitter best practices They make.

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20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. Coffee-Drinker, eReader Addict, Mom, Blogger.  I’m very busy and important.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero. AbbyBailey.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

My truth is that my device both makes me smart and dumb. I’m more productive for obvious reasons, but I’m dumb because of the choices I make. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter.

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Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Product sales DOUBLED in two months and some stores reported shortages. And then the miracle — the Old Spice Man came alive, interacting with fans on Twitter and, most memorably, YouTube where he recorded more than 200 hilarious, personal video responses to fans (generating 24 million views). So help me out here. So help me out here. And the results? Wrong. Wrong.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Blogger. And I quickly found that no list is perfect.).

An Example of Twitter’s Real-Life ROI

grow - Practical Marketing Solutions

By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world. Mark and I talked for a while, and we continued to keep in touch via Twitter.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Social media ain’t gonna help you if you have a mediocre product/service. Alway Be Helping.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector. Cheryl is a syndicated blogger.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Several renowned organizations have expressed interest in sponsoring this cause , and we are confident that with their help we will be able to make this dream a reality in the coming year.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero. AbbyBailey.

23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Blogger has an import/export option, however it doesn’t support importing content from any other platform other than its own. Pros: .

Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!

Blue Focus Marketing

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector. Vala Afshar  @ ValaAfshar. John L.

Save Time Blogging: 15 Proven Productivity Hacks

Writtent

Not necessarily – they’ve probably just mastered the art of productivity. I’ve been creating web content professionally since late 2010. Perhaps the worst thing you can do for your productivity is stopping to self-edit. Use Help a Reporter Out (HARO) to pitch your query to 200,000 experts. For many people, it’s probably Facebook, Pinterest, or Twitter. Use HARO.

10 Online Marketing Shortcuts To Increase Productivity

B2B Marketing Insider

From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches. Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. Brands like Puma who don’t have a single physical location use the location to label its photos with the product name. 2. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. Photo Map Labeling. Micro-content.

Twitter Opens Advertising to All: Here's How it Works

Hubspot

Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. Now''s your chance!

Fulfill your resolution to blog in 11 steps

Biznology

You’ll be all hot and ready at first but you’ll probably never make it — at least not without my help. majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Quite possible a Facebook, Twitter, and Google+ professional brand profile page. Good for you.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful?

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.” Tweet. ” Their answer? Social Media/Web 2.0

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. If you a.

25 Helpful Sales Blogs You Don't Want to Miss Out On

Hubspot

So without further ado, and in no particular order , here''s our list of our favorite sales bloggers! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter!

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5 Ways CEOs Can Be Interesting on Twitter [SlideShare]

Hubspot

Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. Ways CEOs Can Be Interesting On Twitter from HubSpot All-in-one Marketing Software.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Be grateful (nobody is required to help you). Launch a new product, service, investment? Waiting for class. And How?

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Crowdsourcing ideas, products, etc. We’re big Twitter advocates!”

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. Below we offer some thoughts, recommendations and resources to help answer that question. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. I’ve been playing around on Google+ for the past two weeks and I see a lot of positive comments on this feature.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. And use outside experts to help you rethink.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Not productive. Let’s start with the how, because I know sharing processes can really help those who may just be starting out. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream. Not productive. By Brooke Sellas, {grow} Contributing Columnist. Right?

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. TwitterSproutSocial. Thanks!

The 11 Twitter Tools and Apps I Use Every Day in 2011

WindMill Networking

The secret to success in utilizing Twitter for social media marketing in 2011 is in taking advantage of all of the 3rd party apps that exist for the platform. If you go to a Twitter application directory site you will literally find hundreds if not thousands of these apps available for you to use for free. What Twitter tools do you use in 2011? Related Stories Twitter SEO?