SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in. To create your buyer personas, start by interviewing a handful of current customers.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MARCH 6, 2017

If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. In other words, your blog marks the start of a relationship with your customers. Your blog introduced their customers to your brand.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Valasys

FEBRUARY 13, 2020

A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. B2B content marketing is all about striking the emotional cord of the customers by addressing their pain-points & helping them to make a wise buying decision to suffice their requirements. What is the Brand Authority?

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. WWW domain or not? The answer?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Be a guest blogger, talk to and about (positively, of course!) Why Optimize for Local Search?

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Can you create content around one of these topics that provides value to your customers?

Social Media 28

Social Media Google Media SERP 28

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

JANUARY 13, 2012

And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Publish Case Studies. Let your customers do some of the work for you. Contribute as a Guest Blogger.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

MARCH 15, 2012

If your business relies on customers that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

AUGUST 22, 2012

These are things you can do to improve the performance of your business blog in addition to the work you're already doing to create and publish content. but it also translates some of that guest blogger's authority right over to your site -- you're the business that got [insert important person in your industry's name here] to write for you!

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. What is B2B search engine optimization? Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. According to HubSpot, 42% of companies have acquired a customer through their blog. . If you’re blogging regularly enough, a great tactic is to publish time-sensitive content too.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Does Blogging Help With SEO? SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. From bloggers, to sales reps, to external content creators, everyone will be speaking about your brand with a unified message that's set forth during the drafting of your press release.

Press 28

Press Public Relations PR Lead Scoring 28

ClearVoice

AUGUST 25, 2022

Interview salespeople about the questions customers ask before buying. For example, customer service professionals can provide insights into your customer’s biggest complaints. A sales funnel functions as a visual map of the customer journey. Diversify your content ideas by bringing in people from other key departments.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Today, you’ll find everyone from freelance writers to well-known brands publishing and engaging with content as part of Medium’s audience of more than 86 million unique monthly visitors. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

MAY 30, 2014

If we publish your question, we''ll even throw in a sweet penname to keep this whole thing anonymous. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. Sound good? Is it just a time thing?

Hubspot 28

Hubspot Top of Funnel Personalization Marketing Qualified Leads 28

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. We rely on shared online documents and project management software to keep our internal team up to date on each customer touch point. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hubspot

APRIL 30, 2018

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. Local SEO helps businesses promote their products and services to local prospects and customers.

SEO 101

SEO De-duplication Work Management Aggregators 101

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. You can use email to distribute content, send updates, and promote offers to engage your leads and customers. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. In case you need a reminder or you’re new to the world of SEO, a keyword is a word or phrase that potential traffic/customers input into a search engine to find the services they’re looking for.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

accelerate agency

JULY 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. In case you need a reminder or you’re new to the world of SEO, a keyword is a word or phrase that potential traffic/customers input into a search engine to find the services they’re looking for.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

MAY 26, 2021

Backlinks tell search engines that your website is an authority on a certain subject — so the more backlinks you earn from high-quality, high-authority sites, the better your website will rank in search engine results pages (SERPs). You should publish content that’s directly related to your industry and that helps your reader.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

nDash

JUNE 2, 2021

With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? What makes you unique?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

accelerate agency

APRIL 26, 2021

Digital marketing is also more cost-effective, as technology helps you reach more customers for less money. Meanwhile, digital technology offers new ways to communicate with customers and build positive relationships. It pays to do some research, focusing on things like pricing, features, integrations, and customer service.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

APRIL 20, 2012

The more you link to others, the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. 3) Link to other blogs on your blog. 4) Write guest blog posts.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Single Grain

FEBRUARY 8, 2023

Content creators and bloggers go for topics that offer complete and effective information for the readers. Choose a question that addresses and solves a common problem your customers have, as it will act as an authority builder for your website in the eyes of search engines. Think of a topic from a buyer’s/reader’s perspective.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The high word count, shares and backlinks will all contribute to improved visibility on SERPs. NOW WITH MORE!

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

ClearVoice

AUGUST 13, 2019

Then in March of the same year, Google dropped this bomb on publishers participating on a guest blog network site. Even when a blogger shares a link in his or her post, a site owner may ask for the removal of the link if the blog’s domain authority is low. At the end of the day, just think: How do you get from the SERPs to a website?

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. This goes for working with publishers individually, as well as native advertising networks – where your content might show up on several publishers’ sites at once.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Single Grain

JUNE 23, 2020

Inbound marketing is the practice of attracting customers through engaging, relevant content. In contrast, outbound marketing relies on sales calls, social ads and email campaigns that actively reach out to the customer. Influencers or bloggers whom you have collaborated with to share branded content. Click To Tweet.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105