Biznology

APRIL 20, 2016

So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven.

B2B Marketing 104

B2B Marketing B2B Blogger Case Study 104

Biznology

DECEMBER 12, 2017

After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out).

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

MARCH 15, 2016

Brands consider it threatening to their own equity but it’s much easier for people to connect than a brand and a person even if the person is a citizen journalist cum blogger. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k But at least I am relateable.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

OCTOBER 13, 2015

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

SEPTEMBER 13, 2016

No matter how glorious and delectable each of the ten of your Michelin Star dinner courses have been, serving a tepid demitasse of weak espresso with zero crema can ruin the entire dining experience. Even more, wrapped in a ham-fisted fine-dining analogy, you’re responsible for the taste you leave in the mouth of your outgoing client.

Campaigns 80

Campaigns Advertising Agencies Paid Search Agency Blogger 80

Biznology

JUNE 13, 2017

While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. In my experience, bloggers and influencers are extremely proud and protective of their own reputation.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 6, 2012

Blogger Outreach. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Still, you probably need media relations to reach out to bloggers, and getting them to link to your pages in this fashion can be tricky. It will pay dividends in blogger outreach.

Google 80

Google Ad Building Domain Blogger 80

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

JULY 25, 2014

Of course, not every situation calls for images (no need to reply to your mentions on Twitter with a picture). For example, we at WEBSITE work with many copywriters and bloggers, and if posts contain even miniscule errors, our audience notices instantly. Are you exploiting the power of pictures?

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. Of course, we know what people say about opinions but we won’t go there in this post. Image by atduskgreg via Flickr. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 11, 2013

Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. If you’re serious about this, you can enroll in writing courses, both in person and online. Photo credit: MarkGregory007. Many times.

Blogger 80

Blogger Paid Search Agency Marketing Marketing Report 80

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. My mad ninja tech skills began to take a back seat to managing, writing, proposals, invoicing, billing, sales, schmoozing, hustling, and of course Tweeting, Facebooking, and training, coaching, and doing webinars. Why am I OK about this?

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Yes, of course you should start with your hometown or city. But you also must remember that most bloggers have very rich lives outside of their blogging life.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

NOVEMBER 15, 2016

Just start working today, right now, on creating as much content as possible, across as many social networks and free sites such as Medium, Tumblr, WordPress.com, Blogger, etc, as possible. The goal, of course, is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Of course you keep up on new technology, reading material and regulations in your industry but do not assume the same of your client base. Blogging is a valuable marketing tool that requires consistency. Industry news.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. Of course, if the task of sourcing new content ideas becomes too much, you can always hire the professionals to do the job for you. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. King Content.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. Those 900 are important, even if 90% of them bounce, there’s still an impression.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

MAY 27, 2015

Of course, I’m not saying all SEO or inbound companies hire dirt-cheap freelancers or very green writers. You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets). Did the writing drive conversions?

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

AUGUST 14, 2012

There’s a lot of business being done and a lot of money being made using 50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the gold course. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after. Maybe a glue trap, then. But what is the figurative marketing trap?

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

SEPTEMBER 15, 2015

In a perfect world, I would love to me able to map Amy to amy@gerriscorp.com (for a premium, or course) so that my brand is seamless. In a perfect world, Amy would know that I want her to send a reminder email to everyone I am scheduled to meet before our calls and our meetings, just for confirmation.

Training 80

Training Blogger Amazon Google 80

Biznology

SEPTEMBER 21, 2011

Of course, to address that challenge most effectively, you’ve also got to ask…. For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. What does your customer want? How will you measure success?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JULY 2, 2013

Are they bloggers? I kept on writing and rewriting and each time it took me down the figurative rabbit hole. Practically speaking, this means that you find where they live. So, where’s the game hiding? Well, where does your prey live? What’s their natural habitat? Where do they live? Are they on social media?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Writers are not reporters and neither are you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

FEBRUARY 4, 2013

Of course, the press release itself carries some link juice ( contrary to Matt Cutts’ December statements ). But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

SEPTEMBER 11, 2012

That said, if you’re willing to put some time in, there are some sites that already allow you to map your domain names onto them: Blogger, Tumblr, Posterous, Typepad, WordPress.com — and of course any and all of your hosted websites.

Domain 80

Domain Cross-Selling Blast Campaigns Keywords 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? ” And with such a torrent of conversation splashing and sloshing at me all the time, manifesting in an endless din, I of course am just about always overwhelmed. I am a man possessed! That said, I really don’t collect people.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

APRIL 7, 2017

These will, of course, take visitors to sites other than yours, but linking to credible, well-respected content will not only make Google happy, but it will also strengthen your content. Google likes this, and will punish you if you simply try to game the system with the former strategy. Get an external linking strategy.

Lead Scoring 144

Lead Scoring Lead Ranking Leads Lead 144

Biznology

DECEMBER 29, 2015

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

AUGUST 2, 2016

He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta ! 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Traackr — I have been lusting after this app for years and finally have access to its tools. Thanks for reading this far!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. Out of those 25, maybe three will cover your story over the course of a campaign. We collect every blogger who has ever had a thematic interest in our customers. Be grateful (nobody is required to help you).

Class 80

Class Long Tail Marketing Blogger Media 80