Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. to write for you. to write for you.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 151

PR Google Press Public Relations 151

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Craftmanship

SEPTEMBER 22, 2012

The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. They also bring their own points of view…so they will be selective in how they quote sources. And sometimes, they don’t always play by the rules.

PR 100

PR Media Press Blogger 100

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Put out compelling content and build a following online I was surprised by how many founders found their early users from their online presence. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Content Marketing is now at the forefront of SEO; more so than ever. It’s more than SEO, it’s old-school PR. Linkworthy Content. The Content Challenge. Guest Contributors. .

SEO 100

SEO Planning Blogger Content Marketing 100

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Hubspot

JULY 26, 2016

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Biznology

DECEMBER 13, 2011

” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships.

Social Media 80

Social Media Demand Media Blogger 80

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Nowadays, brands aren’t the only ones who publish content. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. Do you work a lot with bloggers?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

seo.co

DECEMBER 18, 2020

Table of Contents. + While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. A brand’s online reputation can win it good press or bad press.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Outgrow

SEPTEMBER 8, 2022

Best practices and tips for creating SEO content in 2022. Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. . Saksham Sharda: And so what, according to you would be some of the best practices for creating SEO content in 2022? Saksham Sharda: Hi, everyone.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Webbiquity

NOVEMBER 29, 2010

You know who I mean–that inner circle who feel it is their right to take down any content, for any reason, with no explanation or warning and limited appeal rights. It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Have respect for bloggers.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

Press 28

Press Public Relations PR Lead Scoring 28

Biznology

NOVEMBER 8, 2012

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go!

PR 28

PR Press Public Relations Startups 28

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

JUNE 28, 2013

Press Releases. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency. Basic distribution via PRWeb starts at $99.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Sprout Social

APRIL 13, 2017

Celebrity influencers get lots of press around their multi-million dollar earnings and the brands that are writing those checks. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. The second purpose was to acquire content.

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100

Hubspot

JUNE 6, 2016

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. It frees up your time to create other content. And if you're working together to create a piece of co-marketing content, you can count on some added attention once it goes live.

Blogger 28

Blogger PR Bandwidth Work Management 28

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Q: You work at a company that supplies electronics assembly equipment. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

B2B Memes

MARCH 11, 2011

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. It’s important to provide good, quality content to our readers with good ethics backing them up.

Ethics 100

Ethics Social Media Media B2B 100

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 149

Blogger Planning Outreach Press 149

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Technical ability —not all that long ago, PR pros' primary tools were email and the phone.

PR 20

PR Social Media Web 2.0 Media 20

MLT Creative

FEBRUARY 8, 2011

If you must have every post approved by PR, HR, legal and the janitorial staff, or if your boss is determined to use the blog as another way to post press releases, the content is probably going to end up a little bland, right? Content: Is your brain feeling empty these days? What are the RESULTS of your blog?

B2B 40

B2B Webinar Metrics Blogger PR 40

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20