persona writing 
Sharpspring
NOVEMBER 10, 2022
Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. There is a ton of great content about everything.
ClearVoice
OCTOBER 14, 2022
Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.
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EMagine B2B Blog
JANUARY 6, 2019
Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The Importance of Personas.
Hubspot
APRIL 12, 2021
A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Content Marketing Skills.
Hubspot
JUNE 16, 2020
When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself?
Convince & Convert
MAY 19, 2016
Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.
Content Marketing Institute
MAY 21, 2018
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5
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