Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. Much like a blog, a YouTube channel can be used to offer advice.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Using your blog as a virtual megaphone, promote local events and charity drives. It also endears your brand to the local experts whom you invite to become guest bloggers. Listen and Respond on Social Media.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Bloggers/influencers. Strategy 2: Affiliate Marketing. Some examples include: Search affiliates.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. K TikTok: 43.8

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Webbiquity

JULY 19, 2022

How many people attended an event? This indicator increases the odds of bloggers and influencers in their space linking to their website—although it may be a bit harder to measure if their emails successfully lead to posts being mentioned. Social Media Posts Shared. What response did it receive? Daily Active Users (DAU).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event. And don’t forget business cards!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Salesforce Marketing Cloud

OCTOBER 10, 2023

Virginia discovered that in-person community groups and events provide new opportunities for professional growth, such as leadership and public speaking. She founded and continues to lead a group in her hometown of Algeciras, Spain , and even held a Salesforce Developers community event while on vacation in Argentina.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 158

Outreach Blogger Brand Identity Branding 158

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. But simply asking people to spread the word on social media doesn’t always cut it. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The most common examples are social media platforms and blog comments. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 96

Social Media Social Marketing Media Planning 96

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in? Courtesy of Orbit Media.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Stevens & Tate

SEPTEMBER 27, 2022

Use Social Media. Social media is one of the best ways to reach potential homebuyers. Social media channels like Instagram are also quite helpful for real estate agents since they provide you with a platform to post pictures of your properties on that can be easily shared. Find Influencers. Create Video Content.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Next time you’re at an event or out on a job, take photos. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Webbiquity

NOVEMBER 15, 2019

Creating helpful eBooks, then promoting them through blog posts, social media, email marketing, and search advertising can be a highly productive tactic for promoting your brand. Promoting your eBook through social media or other channels drives traffic directly. Increase Website Traffic. Build Connections.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. That’s newsworthy. Think human interest. Think business journals, too.).

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

SendX

MAY 30, 2019

And every time they spoke to people at meetings and events about the project, they collect their email addresses. Launch Your Campaign on People’s Platforms This launchpad leverages on bloggers, paid traffic, and social media influencers. They availed their invites-only Pin-It-Forward campaign through influential bloggers.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Sword and the Script | B2B

NOVEMBER 23, 2019

Most marketers used paid media to fuel owned media. 84% of B2B marketers use paid distribution channels for content marketing purposes. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

seo.co

JANUARY 1, 2023

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Give Interviews on Podcasts. Submit Press Releases.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 123

Social Media Media Marketing Budget Communities 123

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Research from marketing automation firm Hubspot reveals that 68% of B2B companies rank marketing events as important to their business.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Here are 6 reasons why you should embrace it. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Pitchbox is a blogger outreach and link-building platform.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Repurpose All Your Content.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Sprout Social

APRIL 13, 2017

in media value for every $1 they spent on paid media. Not only are brands getting distribution to each creator’s individual followings, they’re also getting an exclusive license to use the creator’s content across their owned and paid channels.”. To Pay Influencers or Not to Pay? But brand goodwill only goes so far.

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100