KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. Write case studies, eBooks, white papers, etc. Michael Brenner (@BrennerMichael) : “Sr. Managing Editor for @Biz_Innovations.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. You’ll find that Scott Stratten rascal again, Kelly McDonald , CC Chapman , Michael Gass , Facebook stats wizard Jeff Widman , and a bunch of other amazing people. Marketing Sherpa B2B Summit (September 26-27 Boston).

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. They also handle blogger outreach and social press. ” Social Media Stat of the Week: Only 4.2% Huge thanks to our amazing sponsors for helping us make this happen. Is Nissan building brand loyalty ?

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Hubspot

APRIL 14, 2014

Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. They''re featured in a Twitter case study , in fact. And Duane Reade isn''t some clueless company just posting on social media willy-nilly.

Social Media 28

Social Media Cost Media Case Studies 28

Convert

JANUARY 18, 2021

I began using the approach outlined in this article starting March 1, 2020, and stats are calculated through October 24, 2020 (roughly 7 months). Here was my initial list of roles and behaviors: Product Managers | Designers | Developers | Project Managers | Teachers | Bloggers | Remote Workers | Content Marketers | Productivity Seekers.

Outreach 119

Outreach Case Study Case Studies Research 119

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JANUARY 7, 2013

Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. If they do, I will usually run it through Marketing Grader to see what their stats are. During the interview, I like to ask more “case-style” questions. How easy is it to find them?

CMO 28

CMO Hubspot Work Management Marketing Management 28

Content Standard

MAY 8, 2018

” Time for some hard stats? They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results. “If we are chasing maximum ROI, what we are going to do is go for the low-hanging fruit. .

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Sprout Social

MARCH 13, 2017

We use a similar approach with our customer case studies, like this one from Trello. Or, if you’ve been reviewed by a blogger that had a great experience with your company, reach out to them and ask them to provide a few words about their experience that you can use in your marketing materials.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. 5) Contagious Magazine. Follow @contagious. Contagious features a vast offering of content on its site -- which it tweets often.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Hubspot

DECEMBER 2, 2011

Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat! If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

OCTOBER 30, 2020

You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. Infographics Case Study. Like any marketing tactic, the infographic space is now saturated.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Outgrow

JANUARY 2, 2023

10 Excellent Ways to Improve Your Brand Authority [Stats + Steps]. Highlight Reviews, Testimonials, and Case Studies. Furthermore, you can include case studies on your website that focus primarily on the benefits your clients have gained from your products and services. Contribute as a Guest Blogger.

Stats 52

Stats Outgrow Brand Identity Branding 52

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 165

Studies Advertising Agencies Blogger Outreach 165

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 20, 2010

link] #socialmedia – Posted using Chat Catcher [link] cubedconsulting (Cubed Consult Twitter Comment Thought we all got it by now, but more stats about B2B and B2C use of social media in marketing, etc. – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar. Your UNION, P.U.B.,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

DECEMBER 30, 2015

The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 114

Studies Blogger Advertising Agencies Outreach 114

Magisto

DECEMBER 18, 2019

Having a unique perspective on things is what will differentiate you from all the other bloggers our there. Write a case study. Case studies are relevant forever. Case studies get less and less consistent over time, but they have a more significant relevance span than a more trendy blog post.

Work Management 52

Work Management Marketing Management Content Blogger 52

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Case studies. It is a case study of how Slack helps Sandwich Video Inc., Websites and bloggers in your industry likely write on topics related to the product that you sell.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Scoop.it

APRIL 25, 2023

GoPro also works with journalists and bloggers to get their videos featured in news stories and blog posts. Zendesk also incorporates customer success stories and case studies into PR materials to demonstrate the value of its products and services. These stats are often referenced by other businesses and professionals.

PR 86

PR Marketing & Strategy Marketing Strategy Paid Search Agency 86

Convince & Convert

APRIL 29, 2014

But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. That’s why you often hear things such as, “echo chamber” and “yes men” when bloggers are discussed. He takes one side of an issue and another blogger takes the other. Ranked Lists.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Outgrow

FEBRUARY 19, 2024

Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Sprout Social

APRIL 25, 2017

The best bloggers do plenty of research before forming a single sentence. Data and stats. Boost your trust factor with more statistics, case studies and other data so readers know that it is well-researched content. People love to share stats. You’ve got your topic picked out and you have a captivating title.

Stats 111

Stats Social Media Case Studies Facebook 111

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

LeadSquared

SEPTEMBER 2, 2014

Consider these stats for a moment: And they are doing all of this online. Consider these stats: Reviews on TripAdvisor and Google Reviews are especially helpful for you as Google pulls them in organic search results as well. are on Pinterest, and so are travel bloggers. And indeed, they can! c) Pinterest. How would this help?

Planning 52

Planning Content Marketing Business Blogger 52

Albacross

AUGUST 28, 2018

Industry” + “guest blogger”. Industry” + “become a guest blogger”. This case study from Hubspot , for example, pitted AdWords against LinkedIn ads. Posts, comments, and reactions stats. Case studies. Other keywords that you can use include: “Industry” + “guest post”. Industry” + “guest article”.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2015

You review your stats to learn from your content. Read the full case study of how Raven Tools creates consistent content. Plan With Your Editorial Calendar 86% of bloggers plan to publish more content. You use a workflow to manage your team and guest authors. You complement your posts with visuals and free content.

Efficiency 162

Efficiency Planning Process Work Management 162