NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Relevant Blogger Outreach.
NuSpark Consulting
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.
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Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?
ClearVoice
OCTOBER 9, 2018
Read the paper, blogs, etc. Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. Then I sent it out to the local papers in cities where they have branches. We ended up in the briefs in two OKC papers.
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.
Writing on the Web
DECEMBER 21, 2010
What a waste of paper and ink. Blog this on Blogger. Post on Google Buzz. Remember those days when we printed out things and kept files? Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. Feliz Navidad!
Webbiquity
JUNE 30, 2010
Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Many bloggers fail at this point because they get discouraged and abandon their blogs. Post on Google Buzz.
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