Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Outreach 156

Outreach Blogger Brand Identity Branding 156

Scoop.it

JANUARY 20, 2022

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? They are the company’s partners who use word-of-mouth marketing to promote a product or service. Influencers are celebrities, bloggers, and opinion leaders, who have proved to have knowledge on a specific topic.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Customers and employees who engage passionately and lead to a new market within any company are the heart of its business.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Hubspot

JANUARY 4, 2012

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Know Your Audience.

Word of Mouth 28

Word of Mouth Marketing & Strategy Marketing Strategy Buzz 28

Onalytica B2B

AUGUST 23, 2017

. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Want to learn how to create a social media marketing strategy for your business? This is especially true if you turn a negative to a positive for a customer. What do I mean by that?

Social Media 156

Social Media Media Ad Exchange Work Management 156

ClearVoice

OCTOBER 5, 2021

I opened my inbox, not in the best shape to take on a busy week, when I saw an email from Michael Brenner that turned my day right around. You see, before content marketing came into vogue, I was a longtime blogger and one of the first content managers on the planet. One bright-and-early Monday at 7 a.m., Bing = 5.56%.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

EveryoneSocial

FEBRUARY 16, 2021

Word of mouth continues to be a valued way for buyers to make decisions. Depending on the nature of your business, the level or type of social media influencer that makes the most sense to partner with you could be different. Influencer marketing exploded over the past five years, and it is estimated to grow to a $13.8

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? With its campaign hashtag “#LiveUnlimited?”

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

SmartBug Media

AUGUST 28, 2020

To put it simply in the words of world-renowned growth expert, keynote speaker, and author Lincoln Murphy , “When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business — product, support, revenue model, and marketing — are tightly-coupled.”.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

BenchmarkONE

NOVEMBER 24, 2021

For a business, there is no better advertisement than a passionate, satisfied and happy employee. Though bloggers and social media celebrities certainly have large followings, it’s not so uncommon for regular people to have hundreds or thousands of followers too. Word of mouth is the best advertisement. Author Bio.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

The Marketing Blender

JULY 13, 2022

To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth. A marketing growth hack is a low-cost and creative way to acquire new customers or grow your business. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Hubspot

APRIL 5, 2018

Michael Gass , Author of Fuel Lines , emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business. Three things a new business director needs for success - Create a plan, develop a process and have a positioning strategy" ( Click to Tweet ).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

ConvertKit

FEBRUARY 16, 2021

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Monica also has her own travel blog, Not a Nomad Blog , and has successfully attracted fellow travel bloggers as her Affilimate customers. Business was going really well.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 6:30 p.m. Wednesday, Oct. Wednesday, Oct. When: 4:30 to 7:00 p.m.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Integrated B2B

NOVEMBER 7, 2019

It’s basically word of mouth. Influencers like popular bloggers and Instagrammers are ideally the ones you want hashtagging and blogging about you. A major drawback of earned media is the loss of control of the messaging – it really does rely on someone else’s opinion being positive. Earned media. Owned media.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Anything Goes Marketing

JANUARY 25, 2007

B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. Just because you are targeting a business, does it need to be all about newsletters and white papers?

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Biznology

JANUARY 29, 2013

In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. Lifestyle, fashion, and travel bloggers in particular—such as caraloren, who has 606,000 followers, or iamgallah, who has 1.7 Blurring the lines.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Chris Koch

JANUARY 22, 2010

Still, we know in our bones that positive word of mouth has a positive effect on sales. For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about.

Social Media 100

Social Media ROI Lead Ranking RSS 100

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. The opportunities are particularly attractive in the contract and job shop manufacturing segments, which have traditionally relied on word-of-mouth marketing to win new business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. There are five main approaches to using Facebook for businesses. It will change the way you think about Facebook for business. I know many Convince & Convert readers participated, and the feedback was tremendously positive.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. ' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). I also really like the picture's position on the far right. Herr / @MsHerr Love that you're moving to headliner position on C & C. But I need your help with the biggest change – the header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. One day you may need to point to it if you or your client is ripped off and you want to take legal action.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

MLT Creative

APRIL 29, 2011

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. May 9 , TEDxEast New York, Ny: Don’t miss the largest independently organized TEDx event in NYC.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. Keyword rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52