Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Birthdate Co.

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Small Business Marketing Business Blogger Transparency 88

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Webbiquity

MAY 6, 2020

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Further, barely half (53%) of marketers say blogging is their top content marketing priority. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. Blogging helps you establish trust. The former, right?

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Business Blogging Business Inbound Marketing Class 28

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants.

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Blogger Content Trigger Marketing Business Blogging 100

Webbiquity

JANUARY 7, 2021

To enhance SEO for your blog posts, here are five critical factors to keep in mind. Bloggers who are required to come up with content on a frequent or even daily basis are aware of how important it is to plan out a work calendar in advance; listing topics and deadlines helps maintain publishing consistency.

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Blogger SEO Tips Paid Search Agency 235

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. So many new bloggers adopt the simple "if you build it, they will come" mentality.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Webbiquity

JUNE 16, 2015

The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). The top three reasons consumers share content online are to entertain (44%); to educate (25%); and to reflect their identity (families, friendships, values, etc. eMarketer ).

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Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

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Hubspot

DECEMBER 10, 2010

When creating calls-to-action, use active voice and verbs that convey educational offers. ” Also, as Dan mentioned in his research, the most linked-to words in blogs include “recent,” “insights” and “answers. Consider accumulating blog posts and use Dan’s research to publish them on best days.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

DECEMBER 23, 2020

To enhance SEO for your blog posts, here are five critical factors to keep in mind. Bloggers who are required to come up with content on a frequent or even daily basis are aware of how important it is to plan out a work calendar in advance; listing topics and deadlines helps maintain publishing consistency.

Blogger 136

Blogger SEO Tips Paid Search Agency 136

Writing on the Web

DECEMBER 26, 2012

The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. Related posts: Using a Business Blog: Are You Hard to Find on the Web? My Business Website: Content for Customers… or SEO?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

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High Quality Lead Link Building Ad Building Lead Scoring 72

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Lee Odden is an avid blogger, talented speaker, and author. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? If blogging will be part of your strategy, get started now! For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ?

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Paid Content Traffic Lead Ranking Blogger 292

Hubspot

NOVEMBER 29, 2018

Presence is a business, e-commerce, and education-focused simple WordPress theme that provides you with pre-built layouts, blog pages, and different designs. Key Takeaways: Ideal for news articles and blogs. If you’re a blogger of any kind, Writee is a great way to share and display all of your content.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Take a moment to ask and you’ll be shocked how many bloggers, Twitter addicts, and Facebook mavens you have at your disposal.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Writing on the Web

JULY 15, 2010

So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. What does this mean to you and your business? Blog this on Blogger.

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Content Marketing Ning Work Management Content 100

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 56

Practices B2B Thought Leadership Lead Scoring Lead Ranking 56

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. expires 5/31).

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Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Writing on the Web

APRIL 18, 2011

Answer reader’s questions and educate. These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. Blog this on Blogger. Provide choices without confusion. Compel readers to take one action. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. North Short Pediatric Therapy (NSPT) is a very traditional business with a big goal of helping 10,000+ kids through different types of physical, occupational and even mental therapy. Their team of bloggers? Create an Editorial Safety Net.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Writing on the Web

SEPTEMBER 7, 2010

Marketing you and your services is simply about educating your target audience about how you can solve their problems. About the author: Sydni Craig-Hart, The Smart Simple Marketing Coach , teaches solo service professionals how to attract more clients and create more money in their business. Blog this on Blogger.

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Social Networks Ning Business Ideal Customer Profiles 100

Hubspot

JANUARY 30, 2012

That's why more and more marketers are turning to hiring an employee dedicated solely to blogging in order to keep their blog fed with top-notch content on a consistent basis. Luckily, we've hired more than one blogger in our day. Have they done their homework about your business? Writing Ability. Company Knowledge.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

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Business Blogging Tactics Tips Business 100