Buzz Marketing for Technology

JUNE 4, 2008

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Blogger Copyright Buzz Privacy 100

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Entrepreneur, blogger and speaker.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 17, 2015

Companies like TapInfluence and GroupHigh (both sponsors of Convince & Convert) help brands locate and connect with influential bloggers and social media content creators. But now the third category – Influencer Marketing – is accelerating in importance and investment. Nice coverage on this by Techcrunch ).

Advertising Agencies 163

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 163

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year.

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

SEPTEMBER 6, 2013

Keryl wrote her book Happy B h to help other women get over the challenges in their lives. When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. How did you get involved with social media? Partnering Up.

Personalization 137

Personalization Social Media Skype Blogger 137

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JUNE 27, 2017

Because there are so many people selling, marketing, and promoting SEO services, putting the cart before the horse is very compelling.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Convince & Convert

APRIL 18, 2012

If you’re a blogger or individual consultant, you might only need one calendar. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score. That way, you can spend your efforts focusing on your communication with the bloggers.

Paid Content 158

Paid Content Social Media Tools Product 158

Marketing Insider Group

JUNE 14, 2015

Themed reading guides provide useful book suggestions and nation-wide traveling campaign engaged customers and local businesses throughout the country, letting them know when the brand would be in their local areas. For Warby Parker, customization is at the core of almost all its content.

Content 100

Content Mobile Marketing Communities Blogger 100

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Relevant Blogger Outreach. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways. Learn more about lead generation in our free e-book: “ Convert!

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Paper Lead Generation Promotion Paid Search Agency 100

Convince & Convert

AUGUST 2, 2013

This week, Expion will send you a signed copy of Jay’s new book Youtility ! We’ll send you the book courtesy of Zena Weist and the good people at Expion. Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team.

Social Media 123

Social Media Media Marketing Budget Communities 123

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Jeff’s Book.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Crystal Washington @Cryswashington.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Many bloggers fail at this point because they get discouraged and abandon their blogs. How do you get there?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Hubspot

SEPTEMBER 23, 2018

If you're a small business owner, Duct Tape Marketing is a must-read for strategic and tactical advice about leveraging online marketing and social media to grow your business. Social Media Today. The blog also hosts live Twitter chats from its Twitter hashtag, #SMTLive, on various social media topics twice a month. Jon Loomer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. And, if you can’t convince the blogger or social media influencer that what you bring to the table today, via email or DM, is a win-win-win, then you’ll end up with goose eggs. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

JANUARY 12, 2010

The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. Reputation management sites point the organization’s Twitter account as well as social networking profiles. Media sharing accounts are connected to Twitter, which is also used to promote content marketing.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Neuromarketing blog and Neuromarketing social networking site on Ning. Let me know which sites are tops in your book in the work you do… hit the comment link and submit. Click and bye-bye.

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Ning Digg RSS Aggregators 100

Webbiquity

NOVEMBER 11, 2014

Brian Solis shares a collection of cartoons created by Hugh MacLeod for Brian’s book, What’s the Future of Business. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. Okay, more like not to most of us.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Writing on the Web

JUNE 28, 2011

There are certain pitfalls with it, like with any social networking site. I’ll be posting some of the best tid-bits from all the books I read. Blog this on Blogger. As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

B2B Memes

OCTOBER 8, 2010

One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. To be clear: the point of social-media marketing is not simply to promote yourself. It is really about taking part in a conversation by collaboratively participating in networks. Be a blogger.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Convince & Convert

MAY 21, 2014

Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks. The fact of the matter is that social networks just aren’t meant for in-depth content.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Search for pages of companies you admire for other ideas. Ask, provoke and respond. “ It's 2026.what

Facebook 120

Facebook B2B Marketing Planning B2B 120

Tony Zambito

JULY 24, 2011

Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Optimization as defined in my book, Optimize, is a continuous effort to improve performance. We have over 300,000 connections on our networks and that inspires a lot of great ideas.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

KEO Marketing

NOVEMBER 18, 2015

Since audiences are increasingly turning to social networks for news and information, connecting with influencers can be just as valuable as getting your news in front of a media contact. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

FEBRUARY 23, 2010

101 Steps to Becoming a Better Blogger by Lifehack. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. A brief but helpful list of common blogging mistakes new bloggers should avoid, including poor design, boring posts and ignoring SEO. The best 50 blogging ideas to choose from by Future Perfect.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

B2B Marketing Traction

MARCH 1, 2010

I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. The keynote speakers were outstanding. They truly are some of the rock stars of strategic planning.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

EveryoneSocial

AUGUST 13, 2018

Whether by themselves, or (in almost every case) with the help of collaborators and assisting experts, thought leaders are active in content creation They are columnists, bloggers, and authors of reports, in-depth articles, and full-length books.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68