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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Crystal Washington @Cryswashington.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

3 PPC Fails That Can Hurt Your Brand by ClickZ. Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. This required a change in mindset, as well as a slight change in routine and responsibilities.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I've been asking co-workers for suggestions on books/articles about content strategy. Lots of great resources out there – books, blogs and more. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. Perfect timing!

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?