Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. Same thing with the shock and awe package, compared to just sending them a book and a professional letter. And so for six months, we sent half the people, new customers a book with a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 107

Link Building Work Management Marketing Management Service 107

Biznology

FEBRUARY 13, 2018

If you know your new author or book is really going to blow up, you’d better sell a home or secure a line of credit. there was Abraham Harrison , my first digital PR agency. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine. I studied under him for three years and his books continue to inspire me today.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. And it’s still the place to go for breaking news. So, there’s hope.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Passionate about #MNtech.

Twitter 259

Twitter Startups Work Management Marketing Management 259

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Co-Author of The B2B Social Media Book ([link] Founded [link] (@smb2b)” Follow Kipp at https://twitter.com/kippbodnar. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Author of five books about online communities. Video Gamer. Car freak. Paul Gillin (@pgillin).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. .” WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Buzz Marketing for Technology

SEPTEMBER 25, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

Blogger 100

Blogger Copyright Buzz Privacy 100

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. I understand that PR is a tougher job today that it was a few years ago. Three years ago we co-authored a book.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me, Chris Brogan said it best, “customer service is the new PR.*”

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. If they have a book, ask for a review copy to see if it complements her podcast’s point of view. Vetting Sources: Once Burned, Twice Shy.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Biznology

JUNE 28, 2016

So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. Oddly, while people have written entire books using their Blackberry classic devices — the keyboard is that good! My first job after college was managing a room full of Sun SPARC Solaris pizza boxes.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. First, it allows you to borrow the audience and the authority of the other blogger or podcast host. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

EveryoneSocial

AUGUST 13, 2018

Whether by themselves, or (in almost every case) with the help of collaborators and assisting experts, thought leaders are active in content creation They are columnists, bloggers, and authors of reports, in-depth articles, and full-length books. Authentic PR. Yes, thought leaders engage in PR.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

NOVEMBER 11, 2014

Brian Solis shares a collection of cartoons created by Hugh MacLeod for Brian’s book, What’s the Future of Business. 9 of the craziest PR and social media requests by Ragan’s PR Daily. Enough to make PR pros laugh (or maybe cry). 17 Cartoons that Will Change Your Business by Brian Solis.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book.

Social Media 127

Social Media Media Blogger Co-Registration 127

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

JULY 19, 2011

Her next book, Content Marketing , will be published by Pearson in September. In a way, PR is one of the original forms of content marketing. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. Public relations just plain doesn't work the way it used to.

PR 28

PR Content Marketing Work Management Press 28

NuSpark Consulting

AUGUST 22, 2013

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. What is a search engine optimization tactician. We talk to IT; we talk to writers; we talk to you.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100